Email Marketing Specialist

Email Marketing Specialist

We're hiring an Email Marketing Specialist who lives and breathes HubSpot. In this role, you'll own the end-to-end build, QA, and deployment of marketing emails inside HubSpot — from drag-and-drop campaigns to custom-coded HTML templates. You'll partner with designers, copywriters, and lifecycle marketers to turn briefs into pixel-perfect, high-performing emails that drive measurable engagement and pipeline.

Responsibilities

• Marketing
• Marketing Manager / Director of Demand Generation
• Onsite Tacloban or Gensan
• This is a hands-on, execution-focused role for someone who takes pride in clean builds, flawless QA, and squeezing every point of performance out of subject lines, preview text, and send timing.

Email Build & Production

• Build, code, and configure marketing emails in HubSpot using both the drag-and-drop editor and custom HTML/HubL templates.
• Develop and maintain modular, reusable email templates that scale across campaigns and brands.
• Implement personalization tokens, smart content, and dynamic modules based on contact properties, list membership, and lifecycle stage.
• Ensure every email renders correctly across major clients (Gmail, Outlook, Apple Mail, mobile) using Litmus, Email on Acid, or equivalent.
• Build HTML emails for 3rd party sends

Campaign Deployment & Workflows

• Set up and QA one-off sends, nurture sequences, and automated workflows in HubSpot Marketing Hub.
• Manage the email calendar, including scheduling, send windows, and coordinating with adjacent campaigns to prevent fatigue.

AI-Powered Production & Optimization

• Leverage HubSpot Breeze Copilot and AI Email tools (subject line generator, AI Content Writer, Campaign Assistant) to accelerate production while maintaining brand voice and QA standards.
• Evaluate and pilot Breeze Content Agent and other Breeze Agents for first-draft email generation and workflow optimization; establish review and brand-voice guardrails before scaling.
• Apply HubSpot's predictive send-time optimization

QA, Deliverability & Testing

• Run thorough pre-send QA: links, UTMs, personalization, rendering, spam score, and accessibility.
• Design and execute A/B tests on subject lines, preview text, CTAs, layouts, and send times.
• Monitor deliverability metrics (bounce rate, spam complaints, sender reputation) and recommend corrective actions.
• Report on email performance using HubSpot dashboards — tracking engagement, conversion, and attribution trends across the funnel.
• Pull weekly and monthly performance reports from HubSpot; surface insights on opens, clicks, conversions, and revenue attribution.
• Maintain a knowledge base of what's working: subject line patterns, layouts, send times, audience segments.

Requirements

• 3+ years of hands-on experience building and deploying marketing emails in HubSpot Marketing Hub (Professional or Enterprise).
• Proficiency with HubSpot's drag-and-drop editor, custom modules, and HubL templating language.
• Working knowledge of HTML and CSS for email — including table-based layouts, inline styles, and dark mode considerations.
• Experience building responsive emails that render reliably across Outlook, Gmail, Apple Mail, and mobile clients.
• Familiarity with HubSpot workflows, lists, lifecycle stages, and contact properties.
• Strong attention to detail and a documented QA process — links, UTMs, personalization, rendering, and accessibility.
• Comfort with A/B testing methodology and interpreting email performance data.

Preferred

• HubSpot Marketing Software and Email Marketing certifications.
• Experience with Litmus, Email on Acid, or similar rendering/QA tools.
• Understanding of email deliverability fundamentals: SPF, DKIM, DMARC, IP warming, and list hygiene.
• Experience integrating HubSpot with a CRM (Salesforce, HubSpot CRM) and downstream tools like Zapier or Make.
• Familiarity with accessibility standards (WCAG) as applied to email.
• Basic design skills in Figma or Adobe Creative Suite for light asset adjustments.
• What Success Looks Like in the First 90 Days
• Audit the existing HubSpot email template library and propose a modular system for faster, more consistent builds.
• Take full ownership of the weekly email production calendar with zero missed sends or QA misses.
• Establish a documented pre-send QA checklist and rendering testing process.
• Launch at least one A/B test program with clear hypotheses and measurable lift.