Digital Marketing Analyst

Join XL Learning, a leading edtech company, as a Digital Marketing Analyst. In this role, you will build and manage ad campaigns for top brands in the industry, analyze performance data, write effective ads, and collaborate with the graphic design team. You will have the opportunity to think strategically about every detail of the campaigns and take ownership of campaign strategy as you gain experience. The ideal candidate is a gifted writer, proficient in Excel and Google Sheets, detail-oriented, and curious about advertising and consumer psychology.

We’re looking for new talent with strong potential. Our ideal candidate is a gifted writer, a pro at Excel and Google Sheets, extremely detail-oriented, and naturally curious about advertising, consumer psychology, and the ways technology is transforming how students learn

Bring your creativity and analytical skills and we’ll support your growth with on-the-job training and mentorship

About IXL Learning

Excellent writing and editing skills with a keen attention to detail

Responsibilities

• Building and monitoring ad campaigns across various digital advertising platforms, including Google, Bing, Facebook, and TikTok.
• Analyzing performance data to refine strategies, writing clear and effective ads, and designing tests to understand factors impacting ad performance.
• Collaborating with the graphic design team to produce engaging creative, participating in team brainstorms for new campaign ideas, and presenting findings to other marketing and product team members.

Requirements

• A passion for education and a desire to help us bring meaningful edtech to students around the world

Strong analytical skills

• Fluency in Excel and Google Sheets, especially Pivot tables
• BA/BS degree with some experience in SEM, marketing, or data analysis
• Creativity and curiosity
• Intuition for marketing, someone who loves thinking about what gets a concept to really click for a consumer
• Fast learner with solid organizational skills
• Go-getter mindset, proactive and driven
• Natural critical-thinking and problem-solving skills

Pay

USD 70,300 - 75,000