Growth Marketing Lead

Join our team as a Growth Marketing Lead, where you'll be responsible for architecting and operating our growth engine from the ground up. This hands-on role requires a deep understanding of funnels and frameworks, as well as experience in performance marketing and demand generation. You'll work closely with Sales, RevOps, Product, and Brand to turn signal into pipeline, and you'll be accountable for generating net new marketing qualified leads. This high-visibility role offers incredible growth opportunities.

Responsibilities

• Architect and operate the growth engine from the ground up, including designing the system, wiring the stack, running experiments, and shipping assets.
• Own the design, build, and continuous optimization of the ad engine across paid search, paid social, programmatic, and video, with a focus on efficiency and measurable pipeline contribution.
• Build and operate the demand generation engine that fills the top of the funnel, from first touch to sales-ready hand-off, with clear SLAs, routing logic, and feedback loops.
• Deep hands‑on experience building and optimizing ad engines across paid search, social, and programmatic; you know the platforms as well as the strategy
• Strong systems instinct: you design processes, taxonomies, and operating cadences that other people can actually use
• Proven ability to take an early-stage marketing foundation and scale it into a high-output, repeatable growth system
• You're equally comfortable instrumenting a funnel as writing a high‑conversion brief — you've shipped real things in both modes
• Built ABM motions in close partnership with Enterprise and Mid‑Market Sales
• Scaled a performance creative system across channels — briefing, asset libraries, structured testing
• Worked with data science on incrementality testing or advanced attribution

Requirements

• You influence without authority, move fast with incomplete information, and maintain high standards while doing it
• A bias toward building: when something doesn't exist, you make it
• Demonstrated ownership of an MQL or pipeline number — you've been accountable for net new business outcomes, not just activity metrics
• Run product‑led and sales‑led motions in parallel

Pay

USD 200,000 - 230,000

Benefits

• Senior, hands‑on experience building integrated growth programs in B2B SaaS; healthtech experience a plus