Senior Demand Generation Manager

Commure, a company dedicated to simplifying healthcare through innovative technology. As a Senior Demand Generation Manager, you will be responsible for developing and executing B2B paid media campaigns, managing the lead lifecycle, and measuring funnel performance. You will work closely with various teams, including brand and content, customer success, and sales, to drive awareness and pipeline growth among enterprise healthcare buyers. This is a high-impact role for an experienced marketer with a strong background in B2B paid media and a passion for using AI to enhance marketing workflows.

About Athelas

A portfolio of paid campaigns that carried a brand narrative to enterprise buyers and moved both awareness and pipeline

Responsibilities

• Own and manage Commure's enterprise paid media strategy, budget, and channel mix across various platforms, ensuring alignment with pipeline and revenue targets.
• Lead the development and execution of integrated campaigns and account plays against the fit and intent model, prioritizing accounts most likely to convert.
• Collaborate with cross-functional teams, including brand and content, to create compelling paid creative, offers, and multi-touch storylines that effectively communicate Commure's value proposition.
• A track record of scoring, nurture, and ABM programs that drove measurable pipeline
• Hands-on expertise running B2B paid programs across LinkedIn Ads, Google Ads, and ABM or programmatic platforms such as 6sense or Demandbase, including audience strategy, creative testing, and budget pacing
• 7+ years in B2B demand generation, including 3+ years owning paid media programs and budgets

Requirements

• Hands-on expertise in HubSpot or a similar marketing automation platform, plus Salesforce
• Strong project management, writing, and presentation skills

Preferred

• Proven experience using AI to build or scale marketing workflows
• Healthcare experience is a bonus

Pay

USD 120,000 - 140,000