Head of Performance Creative

Join our team as the Head of Performance Creative, where you will be responsible for driving our paid growth through innovative and distinct creative concepts. You will work closely with Sales, RevOps, and Product, and have the opportunity to build a team as our creative engine proves successful. Your role will involve mining customer insights, owning creative strategy, producing ads, launching and QAing your own ads, reading data, and extending our message beyond Meta.

Mener la stratégie créative pour les campagnes publicitaires payantes, en transformant les insights clients en concepts distincts et en produisant les annonces.

A customer-insight habit. You'd rather listen to a call than read a persona document

Detail-obsessed. Copy formatting, UTMs, upload settings, claims, releases. You catch it before it ships

Responsibilities

• Gérer l'ensemble du pipeline créatif pour les comptes payants, de la conception à la mise en œuvre, en utilisant des outils d'IA et en dirigeant une petite équipe de créateurs.
• Analyser les performances des annonces et ajuster les stratégies en fonction des résultats, en utilisant des données pour prendre des décisions éclairées.
• Working SQL. You can pull your own lead-level and creative-level data, join ad results to CRM outcomes, and read an ad account without an analyst. You're comfortable when results land weeks later and samples are small
• You've run a high-volume creative pipeline: footage libraries, creator briefs, editing queues, launch checklists. Nothing slips because you lost track of it
• A bias toward shipping. When something doesn't exist, you make it
• Hands-on creative and ad-account experience across major paid channels, including Meta, Google, YouTube, LinkedIn and TikTok. You know how each platform works in practice: account structure, launch mechanics, testing cadence, creative formats, optimization signals, and what a winning concept looks like on each
• Volume-minded. You know winning on Meta comes from constant iteration and many distinct bets, not one perfect ad
• Built and run a creator or UGC pool: recruiting, briefing, rates, releases

Requirements

• You should have 5+ years of experience in performance creative or creative strategy for paid social, and a strong understanding of major paid channels.
• 5+ years in performance creative or creative strategy for paid social, with a portfolio of ads you made and concepts that scaled to meaningful spend
• Daily, systematic use of AI across research, writing, image and video. You can show the workflows and say what you tried and dropped
• You've worked directly with customers or creators to make content, and you can direct someone on camera
• You've made the content yourself: scripts, statics, short video that drove direct-response results. Briefing others is not enough
• A storyteller who understands buyers. You know how to stop a clinic owner mid-scroll, name the pain they have at 7 p.m. with notes still open, and make a complex product feel obvious in eight seconds
• Proactive. You don't wait for footage. You pull the customer call from last week, write the script, cut it and launch it
• B2B SaaS, healthcare, or selling to small businesses and clinics
• Python or a notebook habit for analysis beyond SQL