Associate Demand Generation Manager

Join YipitData as an Associate Demand Generation Manager for our Corporate Tech business. In this role, you will build and run the demand engine, partner with Corporate Tech leadership to define target accounts, and orchestrate account-based programs. You will have the opportunity to use proprietary data to earn the attention of key decision-makers and shape the perception of YipitData in the market. Success will be measured by the growth of sales-accepted opportunities, pipeline, and closed-won revenue.

Responsibilities

• Collaborate with Corporate Tech leadership to define target accounts and orchestrate account-based marketing programs.
• Own the content strategy and editorial roadmap for the Corporate Tech audience, ensuring assets are built to open doors.
• Measure and report on program performance, connecting account engagement to sales-accepted opportunities and revenue.
• You work exceptionally well with Sales and treat the relationship as a true partnership, with shared targets and a fast feedback loop

Requirements

• You thrive in a fast-moving environment, bias toward action, and are energized by building a program from the ground up
• You’ve built and run ABM programs end to end, from account selection and persona mapping through multi-channel orchestration and measurement
• You have strong messaging instincts and can translate a complex data product into a sharp, buyer-specific reason to take a meeting
• You’re fluent in the modern ABM demand gen stack
• You’re an operator who can orchestrate across content, digital, field, and sales partners, keeping many moving parts aligned toward a single goal
• You have 4+ years of experience in B2B demand generation, account-based marketing, or growth marketing, with a track record of sourcing pipeline and revenue from a defined set of target accounts. Experience marketing to enterprise technology companies, or marketing data, analytics, or research products, is a strong plus

Pay

USD 110,000 - 130,000