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Head of Organic Growth

Function

Join Function as the Head of Organic Growth, where you will lead product-led and content-led strategies to drive member growth without relying on paid channels. You will own three key pillars: increasing member-to-member spread, maximizing conversion and revenue, and building organic discovery authority. This role requires a hands-on operator with deep technical SEO fluency, strong CRO chops, and experience in organic growth or product-led growth. You will report directly to the VP of Growth and collaborate closely with Product, Lifecycle, and Creative leadership.

We anticipate, initiate, and follow through

We don't tolerate politics or withholding information

We operate with honesty, transparency, and respect

We prioritize clinical precision - data must be right

About Function

Maximize conversion and revenue through website, app, product, and lifecycle funnels — from first touch to paid member to advocate — continuously testing, learning, and improving.

Build and maintain organic discovery authority across traditional search, AI-driven answers, and YouTube — the world's second-largest search engine — ensuring Function surfaces where and how people research their health.

We create calendar, actionable, human experience

  • We communicate clearly and respectfully, rallying around shared goals
  • We are ruthlessly aligned to our mission - and leave ego at the door
  • One Team, Moving Fast:

We are aligned in purpose, prioritization, and speed

We don’t just ship– we own outcomes and drive results

Member-First, Always

  • We don’t let perfect get in the way of progress
  • We sweat the details because outcomes depend on them
  • Ruthless Prioritization:
  • We act with urgency and precision
  • Radical Ownership, Relentless Execution:
  • We prioritize responsiveness, peace of mind, and outcomes
  • We embrace new tech to deliver better outcomes

We gather diverse perspectives to make informed decisions

  • We earn trust by obsessing over accuracy, quality, and clarity in everything we do
  • We empower members with truth, clarity, and care
  • We move quickly to drive value, not perfection
  • We meet challenges with grit and pragmatism
  • We prioritize what drives impact

We disagree and commit

We clear paths for each other and move fast together

Mission Over Ego

To be a strong fit, you embody our Core Values:

Responsibilities

  • Increase member-to-member spread through referral programs, in-product sharing moments, and social proof mechanics that turn our members into our most effective channel.
  • Deep technical SEO fluency: crawl architecture, Core Web Vitals, schema, indexing strategy, and log-file analysis
  • Strong CRO chops — A/B testing methodology, statistical significance, funnel decomposition
  • Experience growing YouTube or video as an organic discovery channel — video SEO, packaging (titles, thumbnails, hooks), and audience retention mechanics
  • 10+ years in organic growth, SEO, or product-led growth, with a track record of compounding results
  • Uses AI tools — Claude, ChatGPT, Perplexity, Cursor, etc. — as a genuine force multiplier, not a novelty
  • Strong written communicator who can simplify complex growth concepts for cross-functional and executive audiences
  • Hands-on operator who runs experiments themselves — not just directs others to run them
  • We design and deliver like we’re caring for someone we love
  • Sustained Integrity in Every Detail:
  • We never compromise on standards of excellence

Requirements

  • Experience building or managing small, high-output teams and agency/contractor relationships
  • Comfortable operating in an early-stage growth environment: ambiguous, fast, high-ownership
  • Demonstrated experience designing or scaling referral programs with measurable k-factor impact
  • Fluent in GEO and AI-driven search: how LLMs surface brands, what signals matter, and how to earn placement
  • Proficient with analytics and experimentation tools (GA4, Amplitude, Looker, or equivalent); can pull and interpret your own data

Benefits

  • Experience in health, wellness, consumer subscription, or another high-trust category is a plus