Director of Social

Join Function as the Director of Social, a pivotal role that shapes how the world perceives our brand and drives our growth. You will lead a small team and collaborate closely with various departments to create and execute a performance-driven social strategy. Your responsibilities will include managing multi-channel social growth, engaging with the community, and applying cultural intelligence to platform strategy. You should have extensive experience in social strategy, content, and community, as well as a genuine understanding of culture and its impact on health.

Responsable de la croissance multi-canal des réseaux sociaux, en mettant en œuvre une stratégie sociale axée sur la performance.

Diriger une petite équipe dédiée aux réseaux sociaux, au contenu et à la communauté, en collaborant étroitement avec les équipes créatives et de communication.

Strong analytical instincts and fluency tying social performance to growth metrics

Hands-on AI-native experience in social. You've activated AI across the work, including agents that manage community engagement, and can show the results

Experience leading and developing a small team

We don't tolerate politics or withholding information

Detail-obsessed, but not precious

We prioritize clinical precision—data must be right

About Function

• A proven track record of meaningful channel growth that drove real business outcomes
• A history of highly collaborative work with creative, comms, talent, and creator teams
• A genuine cultural intelligence practice — you can explain not just what performed, but why, and what it signals about where the audience is heading
• Experience at culture brands, including creating something out of nothing in the earliest days
• Recent, compelling social activations you can walk us through: the idea, how you made it, and what it did
• We don’t let perfect get in the way of progress
• A maker at heart. You partner well with teams, and you're comfortable making it happen yourself

We are aligned in purpose, prioritization, and speed

• We communicate clearly and respectfully, rallying around shared goals
• We operate with honesty, transparency, and respect
• We gather diverse perspectives to make informed decisions

We create clear, actionable, human experiences

• To be a strong fit, you embody our Core Values:
• We earn trust by obsessing over accuracy, quality, and clarity in everything we do

We empower members with truth, clarity, and care

• We clear paths for each other and move fast together
• Mission Over Ego:
• We move quickly to drive value, not perfection
• Biased toward action, now
• We anticipate, initiate, and follow through
• We embrace new tech to deliver better outcomes
• We never compromise on standards of excellence

Member-First, Always

Highly collaborative. People in creative, comms, and creator want to work with you again

We disagree and commit

• Opinionated about culture and curious about what's driving it
• We don’t just ship—we own outcomes and drive results
• We sweat the details because outcomes depend on them
• We are ruthlessly aligned to our mission—and leave ego at the door

Radical Ownership, Relentless Execution

• Passionate about helping 8 billion people live 100 healthy years
• We prioritize responsiveness, peace of mind, and outcomes
• One Team, Moving Fast:
• We meet challenges with grit and pragmatism
• We prioritize what drives impact
• A builder of teams, systems, and trust
• Ruthless Prioritization:
• We act with urgency and precision

Responsibilities

• Utiliser l'intelligence culturelle pour orienter la stratégie de contenu et les décisions créatives, en identifiant les moments culturels à exploiter.
• Deep operating experience in real time: cultural moments, news cycles, launches, live engagement
• Equally comfortable in strategy decks and in the comments section
• We design and deliver like we’re caring for someone we love
• Sustained Integrity in Every Detail:

Requirements

• Up to about 10 years of experience owning social strategy, content, and community. Recency matters more than tenure: extensive, recent AI-native experience can balance fewer years
• Someone with great taste and sound judgment
• Fast, decisive, and comfortable being accountable in public