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Senior Product Marketing Manager

Function

Join our team as a Senior Product Marketing Manager, where you will build positioning and messaging from scratch for products and features, set clear tradeoffs and differentiation, and own the go-to-market strategy and execution for complex launches. You will manage cross-functional stakeholders, define success metrics, and drive alignment at the PM, Brand, and leadership level.

AI-native mindset: you use AI tools (Claude, ChatGPT, or equivalent) as a genuine force multiplier in all that you do

Responsibilities

  • Définir et posséder la stratégie de mise sur le marché et l'exécution pour des lancements complexes, multi-surfaces, avec l'objectif d'augmenter la rétention et la croissance des membres.
  • Gérer les parties prenantes interfonctionnelles et les délais depuis le lancement jusqu'à la rétroaction, en veillant à ce que les informations sur le marché, la concurrence et les membres influencent réellement les décisions.

Requirements

  • This role requires a minimum of 5 years of experience in product marketing or a similar function, with a strong focus on measurement and partnership experience.
  • Experience in health, wellness, or another high-trust consumer category is a plus.
  • Construire le positionnement et le message des produits, des fonctionnalités ou des catégories qui n'en ont pas encore, avec un minimum de directives.
  • 5+ years in product marketing or similar function, with extensive experience in DTC and real ownership of GTM strategy for at least one major product area
  • Strong measurement instincts: you define success metrics before launch and hold yourself to them after
  • Partnership or co-marketing experience: you've represented your company externally, not just internally
  • Direct, clear communicator who drives cross-functional alignment at the PM/Brand/VP level without formal authority
  • Experience building positioning and launch strategy from zero, ideally for a new product, category, or major relaunch

Preferred

  • Experience in health, wellness, or another high-trust consumer category is a plus

Pay

USD 158,100 - 186,000