Marketing Technology Manager

Sonar as a Marketing Technology Manager, where you will own and manage our full suite of marketing platforms. You will define tool requirements, drive platform adoption, capture and communicate value, evaluate and evolve the stack, manage tool integrations, partner on AI and automation, and manage budgets and vendors.

Responsibilities

• Posséder et gérer l'ensemble de la suite d'outils marketing de l'entreprise, y compris la gestion des relations avec les fournisseurs et les renouvellements de contrats.
• Définir et gouverner les exigences en matière d'outils, traduire les besoins de l'équipe marketing en exigences commerciales claires pour la configuration des outils.
• Concevoir des flux de travail d'intégration, des supports de formation et des programmes de formation internes pour garantir une utilisation efficace et cohérente des outils par les équipes marketing.
• Be data-driven — comfortable building dashboards, analyzing tool utilization data, and presenting ROI findings to marketing leadership
• Be highly organized and capable of managing multiple tools, vendors, and stakeholders simultaneously
• Have a strong understanding of how marketing tools integrate with CRM systems (Salesforce) and marketing automation platforms
• Have experience designing workflows and creating training materials that drive adoption across non-technical teams

Requirements

• This role requires strong organizational skills, a deep understanding of marketing tool integration with CRM systems, and experience in marketing operations or technology.
• Hold a Bachelor’s degree in Marketing, Business, Information Systems, or a related field
• Be skilled at translating business requirements into technical configurations and working with engineering or IT teams to implement them
• Have strong communication skills and the ability to work cross-functionally across marketing, IT, RevOps, and finance

Preferred

• Bring hands-on experience managing marketing tool stacks, including analytics platforms (GA), SEO tools (Semrush), AI-powered intent tools (Profound), and conversational marketing platforms (Qualified) or equivalents
• The ideal candidate will have 4+ years of experience in marketing operations, marketing technology, or revenue operations — preferably within B2B SaaS or enterprise technology

Benefits

• Enjoy a comprehensive benefits package, including healthcare coverage, retirement plans, and generous time off.