Marketing

Position : Digital Marketing, Cooling & Heating Solutions Job Location : Chennai Reporting to : Divisional Marketing head

Responsibilities

• The role owns the full digital funnel, from audience targeting and content to landing pages, marketing automation and reporting on pipeline.
• Roles and Responsibilities 1.
• Plan and run end-to-end integrated digital campaigns across LinkedIn, Meta, Google Search/Display, GPTs and YouTube, aligned to the annual marketing plan and product priorities for domestic and international markets.
• 2.
• Own audience targeting (target account lists, job functions, industries, geographies), budgets and bidding; A/B test creatives and copy and optimise continuously for both cost per lead and lead quality.
• 3.
• Build and manage nurture journeys, segmentation, lead scoring, newsletters and event/webinar sequences on the marketing automation platform, in compliance with GDPR and other regional data-privacy norms.
• Create campaign level/industry landing pages and campaign microsites with a clear value proposition and a strong call to action; improve conversion rates through structured testing.
• 5.
• Plan and publish blogs, technical articles, case studies, whitepapers, short videos and social posts; work with product and application engineers to turn technical and sustainability benefits (energy savings, waste heat recovery, CO2 reduction) into buyer-relevant messages.
• 6.
• Drive keyword strategy, on-page optimisation and content-gap analysis for the division’s web pages, working with the corporate web team.
• Set up and maintain SFDC integration so that every lead can be traced from campaign to enquiry to order.
• 8.
• Publish monthly dashboards on campaign performance and marketing-sourced pipeline, and recommend where to shift budget and effort.
• Brief and manage creative, media, video and translation partners; ensure all output follows brand guidelines and the style guide.
• Track competitor digital activity and new platforms and tools, including AI for content, personalisation and analytics, and pilot the ones that are worth adopting.
• A portfolio of campaigns with measurable outcomes (leads, cost per lead, conversion rates, pipeline contribution) to be shared at interview.
• Hands-on with LinkedIn Campaign Manager, Meta Ads Manager and Google Ads; a marketing automation platform (HubSpot, Marketo, Salesforce Marketing Cloud/Pardot, Zoho or similar); a CMS such as WordPress or AEM and landing page builders; GA4, Google Tag Manager and Looker Studio; and a CRM preferably SFDC.

Requirements

• Graduate + MBA/ PGDM (Marketing) Years of Experience : 4 to 6 Yrs Purpose Generate qualified demand for the SBU through digital campaigns that turn awareness into enquiries.
• Experience and Skills Required 1.
• Graduate in any discipline, with BE/ preferred, plus an MBA/ PGDM in Marketing or a recognised digital marketing qualification (e.g. MICA or equivalent).
• 4 to 6 years in digital / performance marketing, of which at least 3 years hands on running B2B campaigns.
• Proven experience in industrial B2B: capital equipment, HVAC, energy, process or engineering industries.
• Candidates from enterprise software / B2B SaaS or B2B technology with strong demand-generation experience will also be considered, provided they show comfort with technical subject matter.
• Critical Competencies for the job 1.
• crisp headlines and CTAs as well as long-form technical content, with strong attention to detail.
• 2.
• comfortable with analytics and spreadsheets, and makes decisions based on numbers rather than opinion.
• 3.
• Understands long B2B buying cycles with multiple decision-makers: plant owners, consultants, EPCs and procurement.
• 4.
• Self-driven and outcome-oriented; able to run several campaigns at once and own results end to end.
• Team player who works effectively with sales, product, service and corporate communications teams.

Preferred

• Experience running multi-country campaigns (Europe, Americas, MENA, SEA, Africa) will be an advantage.
• Google Ads, Meta Blueprint, HubSpot (Inbound / Marketing Automation), LinkedIn Marketing Labs.
• Curious and quick to learn; keeps up with platform changes and AI tools. \

Good visual sense

working knowledge of Canva and Adobe Photoshop/Illustrator and basic video editing; able to brief designers well.