Sr Marketing Campaign Manager

Join HiBob, a fast-growing HR platform that helps modern, mid-size businesses transform their people management. As a Senior Marketing Campaign Manager, you will shape and execute integrated marketing campaigns that build awareness of HiBob's value proposition and drive measurable pipeline in the AMERs region. You will work closely with Sales/BDR and cross-functional marketing teams to convert leads through the full buyer journey. Candidates must reside within the Eastern Time Zone (ET).

Shaping and executing integrated marketing campaigns and content to build awareness of HiBob’s value proposition and drive measurable pipeline in the AMERs region.

Responsibilities

• Maximizing global campaigns locally, creating regionally relevant campaigns and content, and partnering closely with Sales/BDR and cross-functional marketing teams.
• Managing multiple campaigns and initiatives simultaneously, mapping and executing full-funnel campaigns (Demand Generation) and translating strategy into on-the-ground execution in AMERs.
• Ability to map and execute full-funnel campaigns (Demand Generation) and translate strategy into on-the-ground execution in AMERs.
• Strong copywriting/editing skills with experience adapting and localizing content for regional audiences while staying aligned to global messaging and brand guidelines.
• Comfortable using performance data to make decisions, optimize campaigns and communicate insights and impact to stakeholders.
• Proven ability to manage cross-functional deliverables, timelines and dependencies end-to-end in a fast-paced environment.
• Strong understanding of B2B SaaS buyer journeys and complex sales cycles. Able to connect marketing activities to pipeline and revenue outcomes.
• Compelling communicator who can present plans, learnings and results to diverse stakeholders.

Requirements

• Proven senior campaign/marketing manager (10+ years), with deep expertise in B2B SaaS marketing and a track record of driving revenue impact through regional marketing.
• Demonstrated success executing marketing strategies for up-market segments.
• Strong analytical skills, with a data-driven approach to decision-making and campaign optimization.
• Ability to thrive in a fast-paced, dynamic environment, quickly adapting to changing priorities and market conditions.
• Strong organizational skills, with the ability to manage multiple campaigns and initiatives simultaneously.