Senior Lifecycle Marketing Manager
Docker
- Canada
- Senior Level
- Posted
Skills
Required
- lifecycle marketing
- QA
- PLG
- developer ecosystems / cloud infrastructure / complex multi-product software platforms
Preferred
- Data & Targeting Validation
- SQL
Join Docker as a Senior Lifecycle Marketing Manager, where you will own and build lifecycle campaigns across Docker's Container and AI Platform products. You will design and run large-scale programmatic sends, automate lead and renewal motions, validate audiences and signals, manage suppressions and contact governance, and translate signals into messaging. You will also coordinate design and agency partners, operationalize reporting, and shape and sequence strategy. This role offers a flexible time off policy, generous parental leave, and a range of other benefits.
About Docker
Marketing Automation Build Experience: Hands-on build experience in Marketo or an equivalent marketing automation platform: audience builds, program/campaign setup, suppressions and contact governance, pre-send QA and live proofs, and launch monitoring
Responsibilities
- Posséder et développer des campagnes de cycle de vie (email et messages in-product) pour les produits de Docker.
- Concevoir et exécuter des envois programmatiques à grande échelle, tels que des vérifications de santé des comptes.
- Mettre en place et gérer des flux automatisés pour les PQLs et les leads entrants, en partenariat avec les parties prenantes.
- Data & Targeting Validation: Comfortable working directly with data teams to validate record-level data and targeting logic, for example auditing who's actually in a segment or spot-checking a list against expectations. Writing SQL yourself is a plus, not a requirement
Requirements
- Lifecycle Marketing Experience: A background specifically in lifecycle marketing, not pure growth or demand gen, ideally inside a PLG or self-serve motion
- Technical-to-Message Translation: A track record of turning a technical product or a raw usage signal into messaging that reads credible to a developer or admin audience, not generic marketing copy
- Technical Familiarity: Comfort navigating developer ecosystems, cloud infrastructure, or complex multi-product software platforms
- Independent Ownership: Senior-level judgment and ownership as an individual contributor: you can run with ambiguity and drive a program without every step spelled out, and you collaborate well with another senior peer on the team
- Proven Program Ownership: A track record of owning campaigns end to end (strategy, build, QA, send) and shipping programs that moved a real metric: activation, retention, or renewal conversion
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