Demand Generation Manager

Join commercetools as a Demand Generation Manager for the Manufacturing and Industrials vertical. You will be responsible for pipeline generation, campaign strategy and execution, event and field marketing, ABM program ownership, channel and program selection, use case activation, pipeline reporting and optimization, and sales and BDR alignment.

Responsibilities

• Pipeline generation for commercetools within the Manufacturing and industrials vertical.
• Building and running the full-funnel demand generation plan for Manufacturing and industrials, including multi-channel campaigns and ABM programs.
• Identifying and prioritizing industry events, conferences, and executive roundtables, and owning end-to-end planning, budget, and follow-up.
• You're a creative, execution-oriented marketer who's comfortable owning a number and figuring out the fastest path to it
• You know how to translate industry nuance into campaigns that resonate with a specific, often risk-averse buyer, and you're equally comfortable planning an executive dinner and building a paid ABM sequence
• Hands-on experience running multi-channel campaigns and ABM programs, from concept through to pipeline reporting
• Proficiency with marketing and campaign tooling such as HubSpot, DemandBase, Navattic, and standard reporting/attribution tools
• AI Aptitude: a genuine curiosity for using AI tools to work smarter for campaign ideation, content drafting, targeting, or reporting and a drive to put them into practice
• Experience planning and executing field events, executive roundtables, or conference presence that reliably convert into pipeline

Requirements

• 3–5 years of experience in Demand Generation, Performance Marketing, Account based Marketing, Industry Marketing or Growth Marketing within B2B SaaS
• Bachelor's degree in Marketing, Business, Communications, or a related field
• Strong collaboration skills; comfortable working closely with Product Marketing (who provide use cases), Sales, and RevOps
• Experience marketing to the Manufacturing/Industrials industry sectors

Pay

USD 100,000 - 110,000

Benefits

• Enjoy benefits such as 100% covered premiums for medical, dental, and vision insurance, generous time off, monthly health membership and phone stipend, compensation benefits including 401K company match and annual professional development stipend, and flexible working hours.