CRM Marketing Manager
Raylo
- Belfast, United Kingdom
- Mid Level
- Posted
As a CRM Marketing Manager, you will play a crucial role in driving customer retention and ARR, owning the retention roadmap end-to-end, mastering the CRM platform, embedding customer segmentation and personalization, and building new programs.
About Raylo
Raylo, a fast-growing subscription infrastructure company that is transforming the way technology is bought, used, and reused.
Responsibilities
- You will work closely with cross-functional teams and have the opportunity to apply AI throughout your work. - Own the retention roadmap end-to-end, building upgrade, renewal, churn-reduction, and win-back journeys. - Master the CRM platform, managing campaigns daily, optimizing journeys, and owning reporting across (or similar). - Embed customer segmentation and personalization, partnering with Analytics and Product to understand cohort dynamics.