Growth Marketer

Join Abridge, a high-growth startup in the healthcare industry, as a Growth Marketer. In this senior individual contributor role, you will be responsible for building and owning the product-led growth motion, running all paid marketing activities, and advising the broader marketing team on growth strategies. You will work closely with Product, Data, and Sales to connect bottoms-up adoption to enterprise pipeline. This position offers a remote work environment, unlimited PTO, and a generous equipment budget for your home office setup.

This position requires a commitment to a hybrid work model, with the expectation of coming into the office a minimum of (3) three times per week

We value people who are eager to learn new things and recognize that great team members might not perfectly match a job description. If you’re interested in the role but aren’t sure whether or not you’re a good fit, we’d still like to hear from you

Background building a self-serve or freemium motion from zero to one

About Abridge

10+ years of growth marketing experience, with at least 4 years owning product-led growth at a high-growth software company; AI company experience preferred

Responsibilities

• Definir la hoja de ruta de PLG y conectarla a cada movimiento de crecimiento. Traducir los objetivos de la empresa en un plan priorizado para la adquisición, activación, compromiso y expansión de los usuarios finales.
• Ser el experto en la materia para PLG en Marketing, estableciendo la dirección para cómo adquirimos, activamos y retenemos a los usuarios finales, colaborando estrechamente con Producto, Datos y Ventas.
• Ejecutar un programa de experimentación de alta velocidad. Establecer el backlog de hipótesis, los estándares de diseño de pruebas y la cadencia de lectura. Enviar pruebas a través de la web, las superficies del producto, pagadas y de ciclo de vida, y escalar lo que funciona.
• Strong B2C instincts in a B2B setting: you know how to reach and activate end users, and how their adoption earns the economic buyer's attention
• Hands-on experience running paid programs across paid social, search, programmatic, and OOH, including owning the budget and reporting on its return
• Deep experimentation skills: Experiment across channels and tactics to drive user acquisition and translate results into scalable playbooks
• Hands-on experience with referral, community, or word-of-mouth loops that grew a user base efficiently

Requirements

• Low ego, high standards: direct, collaborative, and focused on outcomes over credit
• A track record of moving activation, conversion, or retention metrics at scale, and the funnel math to show it
• Comfort building internal tools and workflows with AI, and a habit of using it to work faster and better

Preferred

• Experience driving PLG in healthcare, or selling to clinicians and other professional end users

Pay

USD 200,000 - 220,000