CRM Executive (6-Month Fixed Term Contract)

Join M&S Food as a CRM Executive on a 6-month fixed-term contract. You will support the full campaign process for email and push notifications, ensuring communications are customer-centric and aligned with M&S Food objectives. You will work closely with various teams, including editorial, designers, and developers, and help raise awareness of M&S Food digital content among customers and colleagues. This role offers the opportunity to work from home, enjoy 25 days of holidays plus bank holidays, and access various benefits, including health insurance and discounts with major brands.

Responsibilities

• Support the full campaign process for email and push notifications, working closely with editorial, designers, and developers.
• Assist in the delivery of BAU batch email and push notifications, ensuring communications are customer-centric and aligned with objectives.
• Collaborate with internal data science and audience management teams to segment audiences and identify opportunities for personalization.

Requirements

• Strong organisational and planning skills, with excellent attention to detail
• An understanding of customer segmentation, personalisation and data-led communications
• A good understanding of retail or customer-focused marketing would be beneficial
• Experience supporting the end-to-end delivery of customer communications, including briefing, testing, scheduling and evaluation
• Around one year’s experience working in CRM, email marketing or a closely related digital marketing role
• An analytical mindset and an interest in using campaign results to identify opportunities for improvement
• Ability to work independently while collaborating effectively as part of a wider team

Experience briefing or developing customer-facing creative content

• Confident written and verbal communication skills, with the ability to work effectively with multiple stakeholders
• Experience using an email marketing platform, ideally Salesforce Marketing Cloud
• Ability to manage multiple priorities in a busy and fast-paced environment