jobapplier

Senior Paid Social Manager

Scribd

Skills

Required

  • subscription / D2C
  • AI tools
  • managing paid social campaigns
  • data visualization tools
  • conversion optimization
  • audience targeting
  • creative testing methodologies
  • mobile app marketing

Preferred

  • attribution models
  • AI
  • automated bid strategies
  • CPA / ROAS
  • Meta Ads Manager
  • structured testing
  • incrementality testing
  • stakeholder management

Join our performance marketing team as a Senior Paid Social Manager. In this role, you will be responsible for scaling our presence across various social platforms, driving user acquisition for our Everand and Fable products. You will optimize paid social advertising budgets, develop and execute strategies, and collaborate with creative teams to produce high-performing ad content. Additionally, you will analyze funnel performance, partner with data science for attribution models, and own regular analytics and reporting.

Responsibilities

  • Posséder et optimiser les budgets de publicité sur les réseaux sociaux payants sur Meta, TikTok, Reddit et d'autres plateformes.
  • Développer et exécuter des stratégies de publicité sur les réseaux sociaux alignées sur nos objectifs de croissance et nos directives de marque.
  • Collaborer avec l'équipe créative pour développer un contenu publicitaire performant, en influençant les briefs avec des données de performance.
  • In-depth understanding of automated bid strategies with experience optimizing toward CPA or ROAS goals
  • Deep expertise in Meta Ads Manager, TikTok Ads, and Reddit Ads platforms, including structured testing across bidding, creative, and audience
  • Experience with attribution models and incrementality testing; able to pressure-test data and validate what actually drove performance before scaling
  • Track record of cross-functional collaboration and stakeholder management
  • Comfortable using AI tools in your day-to-day workflow (Ex: for creative concepting, performance analysis, or experimentation) and genuinely curious about how emerging tools change what's possible
  • Proven track record of scaling social advertising spend efficiently while maintaining or improving LTV:CAC

Requirements

  • 6+ years of experience managing paid social campaigns, with at least 3 years focused on subscription or D2C products
  • Excellent analytical skills with proficiency in data visualization tools
  • Strong understanding of conversion optimization, audience targeting, and creative testing methodologies
  • Experience marketing subscription products or digital content services
  • Familiarity with mobile app marketing and app store optimization
  • Familiarity and eagerness to work with AI tools

Preferred

  • Google Tag Manager experience

Pay

USD 89,000 - 165,000