Lead Product Manager (User Acquisition, scribd.com)

Join Scribd, the premier subscription service for readers. As a Lead Product Manager, you will own the user acquisition strategy, define target audiences, and drive engineering investment. You will collaborate cross-functionally with various teams and have a direct impact on the growth of our products.

Responsibilities

• Own the acquisition roadmap and decide where its engineering investment goes, adapting as the market shifts.
• Develop and maintain a cross-channel view of where acquisition investment pays off, and bring a clear, evidence-backed recommendation to channel owners and leadership.
• Build acquisition into the product itself, through referrals, sharing, and other experiences that help existing users bring in new ones.
• A hybrid background: a product manager with deep growth marketing experience, or a growth marketer with equally strong product management experience
• A track record of building acquisition mechanics into a product, such as growth loops, not only optimizing paid channels
• Working fluency across acquisition channels, including paid search and social, SEO and organic discovery, partnerships, and acquisition driven by the product itself, with a clear point of view on the strengths and tradeoffs of each
• Comfort with ambiguity and a bias toward defining a new charter rather than inheriting an established roadmap

Requirements

• Minimum of 7 years of experience in product management or growth, with at least 2 years focused on user acquisition, preferably in a consumer subscription business
• Nice to have: experience optimizing for AI search and answer engines, SEO at significant scale, B2C/B2B2C distribution models
• Strong proficiency in data analytics, experimentation, attribution, and funnel optimization, with the ability to tie acquisition decisions to long-term subscriber value rather than cost per acquisition or volume alone
• A proven ability to influence without direct authority and build alignment across marketing and product organizations
• The credibility to be a genuine peer to channel experts. You can go deep enough with a paid marketer or an SEO specialist to earn their trust, without needing to run their channel yourself

Pay

USD 141,000 - 256,500