Senior Manager of Performance & Organic Growth

Join our team as a Senior Manager of Performance & Organic Growth. In this role, you will be responsible for developing and executing strategies for paid and organic discovery across our family of products: Everand, Fable, and Scribd. You will lead a team of channel experts and work closely with brand marketers to drive awareness and acquisition. This position offers a comprehensive benefits package, including healthcare coverage, paid parental leave, and a 401k matching program.

Responsibilities

• Set strategy across paid and organic discovery, leading a team of channel experts to build an efficient, profitable acquisition engine.
• Manage and develop the team of channel owners, fostering a culture of learning and performance, and lead attribution and reporting across paid and organic channels.
• Partner with brand marketers on integrated campaigns, pairing brand storytelling with performance channels to drive awareness and acquisition together.

Requirements

• Experience owning or evaluating marketing technology, such as ad management, SEO monitoring, or attribution tooling
• Analytical mindset with the ability to interpret and apply data insights
• Excellent communication and collaboration skills, comfortable working across a multi-brand portfolio
• Strong command of marketing unit economics and financial concepts such as LTV/CAC, with a solid understanding of marketing attribution and incrementality. Experience with Media Mix Modeling (MMM) is a plus
• Comfortable using AI tools in everyday marketing work, from testing and reporting to creative production
• Strong understanding of best practices in digital marketing, particularly paid search, paid social, and affiliate. Working knowledge of SEO and LLM visibility
• Solid understanding of creative best practices, with experience collaborating between marketing buying and creative teams
• Customer-obsessed mindset
• 6+ years of experience running performance marketing channels, managing meaningful paid budgets in-house at a B2C company
• 2+ years of direct people management experience

Pay

USD 112,500 - 211,000