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Principal Competitive Intelligence Manager

6sense

Skills

Required

  • competitive intelligence
  • SaaS buyer
  • martech / RevTech / sales intelligence / data platforms
  • AI
  • agentic tooling
  • ABM / intent data / GTM intelligence / revenue platforms
  • research tooling
  • Klue
  • Gong
  • Dovetail

Preferred

  • synthesis

Join 6sense, a leading B2B SaaS company, as a Principal Competitive Intelligence Manager. In this senior individual contributor role, you will own competitive intelligence and win/loss analysis, providing evidence-based insights that shape our positioning, roadmap, and field enablement. You will conduct research, synthesize findings, and present your analysis to product and executive audiences. The ideal candidate has 8+ years of experience in competitive intelligence, product marketing, or research-heavy go-to-market roles in B2B SaaS.

Experience building a competitive intelligence function rather than inheriting one

Responsibilities

  • Ownership of the end-to-end win/loss program, including interviews, coding, synthesis, and readouts to product and executive leadership.
  • Development of competitive positioning and differentiation, providing evidence behind claims about strengths and weaknesses.
  • Conducting structural market analysis to understand how buyers are assembling their stacks and what that means for the company.
  • Strong synthesis and writing. An executive should be able to read your analysis and know what to do differently
  • Hands-on win/loss experience. Designing the program, running the interviews and coding the results — not reading someone else's summary

Requirements

  • 8+ years in competitive intelligence, product marketing or research-heavy go-to-market roles in B2B SaaS
  • Fluency with the B2B SaaS buyer, ideally in martech, RevTech, sales intelligence or data platforms
  • Working knowledge of AI and agentic tooling — enough to evaluate what a competitor has actually shipped versus announced
  • The ability to run primary research and be honest about what the data does and does not support. Small samples are useful; presenting them as more than they are is not
  • Background in or adjacent to ABM, intent data, GTM intelligence or revenue platforms
  • Experience with competitive intelligence and research tooling (Klue, Gong, Dovetail or equivalent)
  • Analyst relations exposure with Gartner or Forrester

Pay

USD 145,503 - 213,404

Benefits

  • Comfort presenting uncomfortable findings to product and executive audiences, and holding them under pushback