Field Marketing Manager

Responsibilities

• Own field and ABM programmes end to end: set qualification criteria and sales handoffs before launch, then track every programme through to qualified pipeline and closed-won, not attendance or leads generated.
• Build durable, repeatable programs across customer marketing and acquisition, each with a clear goal, cadence, and owner, rather than one-off event execution
• Establish an always-on customer engagement cadence: regular customer webinars, thought leadership moments, and customer spotlights that build pipeline and retention in parallel
• Float Forward, our flagship bi-annual customer conference, end to end: strategy, budget, logistics, and post-event pipeline follow-through
• Maintain a live, rolling roadmap visible to sales, CSMs, and leadership, and run a tight cadence of 1:1s and stakeholder syncs with clear agendas and notes
• Weigh every programme against the broader marketing opex envelope and factor CAC into how programmes are sized and prioritised
• Proactively manage vendors and contractors with real oversight, and communicate schedule or activation changes early enough to protect high-value ICP moments

Requirements

• 5+ years in field marketing, ABM, or a related revenue-facing marketing role at a high-growth B2B company
• A demonstrated track record of converting event or ABM-generated pipeline into closed-won revenue, with the metrics to prove it
• Experience building repeatable, durable programmes with a clear cadence and owner, not just executing a single strong event
• Genuine comfort owning a budget and connecting it to CAC

AI Use in Our Hiring Process

We use technology, including artificial intelligence (AI), to support parts of our hiring process. This may include AI-assisted scheduling and candidate communications, and AI-generated interview notes, guides or summaries to help our team focus on the conversation. All hiring decisions are made by our hiring team.

About the Role

We're hiring a Field Marketing Manager to build a field function at Float that is measured on pipeline and revenue, not events delivered. You'll own account-based programmes for our top target accounts, working alongside our BDR and AE teams to create qualified pipeline, accelerate open deals and open doors into new accounts. You'll also own customer engagement, including our flagship customer conference, Float Forward, held twice a year. Reporting to the Head of Growth Marketing and supported by event contractors, you'll set the strategy and be accountable for the results: sourced and influenced pipeline, deal velocity and Float's reputation in the Canadian finance community.

What You'll Be Responsible For

Be a genuine face for Float in the Canadian finance community: identify and deploy creative strategies that earn real introductions to new prospects and build lasting rapport, not just brand impressions

Own

What You'll Bring

• Strong operational discipline: you keep roadmaps current, run tight stakeholder meetings, and don't let planning docs go stale
• A natural relationship-builder who can earn warm introductions and build real standing in a professional community, not just attend events
• Practical, day-to-day use of AI tools to move faster on research, content, and campaign execution

About You

Here's what sets you up for success at Float

• You Put Customers First, Always.
• You care deeply about delivering meaningful value. Whether you're building internal systems or customer-facing features, you're always thinking about how to make life better for our users.
• You Act Like an Owner.
• You take responsibility for outcomes, step up to challenges, and seek solutions proactively, doing what's best for the business, not just your role.
• You Think Big and Move Fast.
• You're energised by building from 0 to 1. You're not afraid to challenge the status quo, experiment quickly, and learn as you go.
• You Constantly Learn and Grow.
• You're hungry to improve your craft and open to feedback. You bring a growth mindset to everything you do.
• You Raise the Bar.
• You care about doing things well and efficiently. You balance speed with rigour and always look for ways to improve how we work.
• You Win as a Team.
• You're a generous collaborator who values communication, context, and shared wins. You lift others up and help make the team stronger.
• This May Not Be the Role for You If
• You see success as attendance or brand impressions rather than qualified pipeline and closed-won revenue
• You need a fixed roadmap and are uncomfortable when priorities shift mid-quarter
• You prefer to direct AI adoption from a distance rather than build repeatable workflows with it yourself

Why You Should Join

Work at one of Canada's fastest-growing fintech companies

• Make a real impact in a high-autonomy, high-growth role
• Collaborate with an ambitious and supportive team

Competitive compensation, equity options, and benefits

• Hybrid work model – we are based in Toronto with in-office days for connection and collaboration
• Enjoy catered team lunches every Tuesday, Wednesday and Thursday

Bring your pup to our dog-friendly office

Thrive in a high-trust, high-performance culture where your work truly matters

In Short

At Float, you’ll thrive if you’re bold, curious, and eager to make a real impact. We're building something special—and having a lot of fun along the way. If you’re excited to build, grow, and win together,

we’d love to meet you.

We’re committed to building a workplace that’s welcoming and accessible for everyone. If you need any accommodations during the hiring process or once you join Float, just let us know! You can reach out to

Vic victoria@floatfinancial.com), and we’ll work with you to make sure you have what you need to succeed.