Inbound Marketer

Pavago

Kenya +1
Remote
Mid Level
Posted 5 Nov 2026

# Inbound Marketer

> Pavago · Kenya (Remote) · — · Posted 2026-11-05

**Workplace:** remote

**Department:** Candidate Sourcing

## Description

### **Inbound Marketer (SEO, Content Marketing & Lead Generation) – Remote | U.S. Hours**

**Position Type:** Full-Time, Remote
**Working Hours:** U.S. Business Hours
**Hiring Locations:** Mexico, Colombia, Brazil, Pakistan, South Africa, Philippines

### **About the Role**

At Pavago, one of our clients is hiring a **creative, performance-focused Inbound Marketer** to build and scale content-driven marketing systems that generate **organic traffic, qualified leads, pipeline, and conversions**.

This role goes beyond traditional SEO or content writing. You’ll connect **search intent, content strategy, lead generation, and conversion optimization** to turn organic visibility into measurable business growth.

You’ll create and optimize

SEO-driven content
Website and landing pages
Lead magnets
Inbound funnels
Conversion-focused marketing assets
Content distribution strategies

You’ll also help the business adapt to the changing search landscape, including **AI-driven discovery, LLM visibility, and modern SEO**.

If you understand how to turn **search → content → conversion → pipeline**, this role is a strong fit.

### **What You’ll Own**

### **SEO Content & Organic Growth**

Create high-quality content designed to drive

Organic traffic
Search visibility
Engagement
Qualified leads
Conversions

Write and optimize

SEO blog posts
Website pages
Landing pages
Inbound marketing assets
Conversion-focused content

Optimize content for

Traditional search engines
Search intent
Featured snippets
AI-driven discovery
LLM visibility

Build content around business outcomes rather than rankings alone.

### **Inbound Marketing & Lead Generation**

Execute inbound strategies across

SEO
Content marketing
Social media distribution
Website experiences
Lead generation funnels

Connect **content, distribution, and conversion** across the full customer journey.

Develop scalable systems that consistently move prospects from

**Discovery → Engagement → Lead → Opportunity**

Identify opportunities to improve organic acquisition and inbound pipeline generation.

### **Lead Magnets & Conversion Assets**

Plan and develop lead magnets such as

Guides
Checklists
Playbooks
Gated resources
Downloadable content

Write conversion-focused

Calls-to-action (CTAs)
Landing page copy
Thank-you pages
Nurture copy
Follow-up messaging

Collaborate with marketing and design teams to improve conversion rates throughout the funnel.

### **Research & Content Strategy**

Research

Target audiences
Search intent
Competitors
Keyword opportunities
Industry trends
Customer pain points

Identify

Content gaps
Keyword opportunities
High-intent topics
Inbound growth opportunities
New content and distribution angles

Develop content campaigns designed to generate both **traffic and pipeline**.

Stay current with changes in

SEO
AI-assisted search
AI-driven content discovery
Content distribution
Search behavior

### **Analytics & Performance Optimization**

Monitor performance using

Google Search Console (GSC)
Google Analytics 4 (GA4)
SEMrush
Ahrefs

Track and analyze

Organic traffic
Keyword rankings
Search visibility
Engagement
Conversion rates
Lead magnet performance
Qualified inbound leads
Pipeline contribution

Use performance data to continuously improve content, funnels, and distribution.

### **What Makes You a Strong Fit**

You

Think beyond rankings and traffic
Understand how content contributes to leads and revenue
Know how to match content with search intent
Combine strong writing with analytical thinking
Understand inbound funnels and conversion strategy
Proactively identify new growth opportunities
Are interested in how AI is changing search and content discovery
Optimize based on business outcomes rather than vanity metrics
Can independently execute in a fast-moving environment

### **Required Experience & Skills**

### **Must-Have**

Proven experience in:

Inbound marketing
Content marketing
SEO content writing
Organic lead generation

Strong understanding of:

SEO
Search intent
Keyword research
Inbound marketing funnels
Content distribution

Ability to create high-quality, **SEO-optimized and conversion-focused content**
Experience with:

Google Search Console
Google Analytics 4 (GA4)
SEMrush
Ahrefs or similar SEO platforms

Excellent written English, copywriting, and storytelling skills
Ability to analyze content performance and identify optimization opportunities
Understanding of how AI is changing:

Search behavior
SEO
Content discovery

Portfolio demonstrating:

SEO content
Inbound campaigns
Lead generation work

Ability to work remotely during U.S. business hours

### **Nice to Have**

Agency experience
Experience scaling organic or inbound lead generation
Experience creating:

Lead magnets
Nurture funnels
Content distribution systems

Advanced understanding of:

AI-assisted SEO
AI-driven content optimization
Topical authority

Familiarity with:

HubSpot
Webflow
CMS platforms

Experience with landing page and conversion optimization

### **Tools & Platforms**

Google Search Console
Google Analytics 4 (GA4)
SEMrush
Ahrefs
HubSpot
Webflow
CMS platforms
AI-assisted content and SEO tools

### **What a Typical Day Looks Like**

You might

Research high-intent keywords and content opportunities
Analyze search intent and competitor content
Write and optimize SEO-driven articles and website pages
Build landing pages and lead magnets
Improve existing content based on performance
Review organic traffic, rankings, and conversions
Analyze inbound funnel performance
Identify content gaps and new growth opportunities
Collaborate with marketing and design teams
Optimize content distribution and lead-generation assets

**In short:** You build scalable inbound marketing systems that turn organic visibility into **qualified leads, pipeline, and measurable business growth**.

### **Key Metrics for Success**

Organic traffic growth
Qualified inbound leads generated
SEO rankings and search visibility
Content conversion rates
Lead magnet conversion performance
Landing page conversion rates
Engagement and funnel performance
Pipeline generated through inbound channels
Revenue contribution from organic and inbound marketing

### **Why This Role Stands Out**

Full ownership of inbound marketing and organic growth initiatives
Opportunity to build scalable SEO and content systems
Direct connection between your work and lead generation
Exposure to **AI-driven search and evolving SEO strategies**
High autonomy over content and growth execution
Performance-focused environment where conversions matter more than vanity metrics
Fully remote role
Growth opportunities into:

Inbound Marketing Manager
SEO & Content Lead
Growth Marketing Manager
Demand Generation Lead
Head of Content

### **Interview Process**

Initial Phone Screen
**Spark Hire Intro Video**
Recruiter Interview
Content / SEO Exercise
Client Interview
Offer & Onboarding

### **Apply Now**

If you

Love SEO and inbound marketing
Know how to create content that actually converts
Understand search intent and organic lead generation
Are keeping up with AI-driven search and content discovery
Enjoy building funnels, lead magnets, and scalable content systems
Want your work tied directly to pipeline and revenue

This is a strong opportunity to own **SEO, content, inbound lead generation, and conversion-focused growth** in a high-impact remote role.

**#InboundMarketing #SEO #ContentMarketing #LeadGeneration #OrganicGrowth #SEOWriter #ContentStrategy #DigitalMarketing #GrowthMarketing #AISEO #RemoteJobs #MarketingJobs**

## Apply

[Apply at Pavago](https://apply.workable.com/pavago/j/448F1DB0CB/apply)