jobapplier

Email Marketing Manager

Gong

Skills

Required

  • email marketing
  • lifecycle marketing
  • AI
  • SDR
  • data instincts
  • GTM strategy fundamentals
  • ICP
  • personas
  • signals

Preferred

  • email
  • Gong
  • sales emails
  • email deliverability

Join Gong, a leading company in the sales intelligence space, as an Email Marketing Manager. In this role, you will be responsible for executing email programs across the full lifecycle, optimizing email copy for engagement and conversion, and managing email engagement quality and deliverability. You will collaborate closely with various teams and use AI tools to enhance your email marketing efforts. This is a hands-on role for someone with 5+ years of experience in email marketing, lifecycle marketing, or a related field in B2B SaaS or enterprise software.

Hands-on experience executing A/B and multivariate tests, with the analytical rigor to interpret results and apply learnings to optimize programs

About Gong

Collaborative systems thinker who can partner closely with a technical automation counterpart, translate strategy into messaging, and clearly document your work

Responsibilities

  • Lead and execute email programs across the full lifecycle, from brand and nurture programs to sales-style outreach.
  • Write, edit, and continuously optimize email copy that drives engagement and conversion, ensuring every send has a clear audience and purpose.
  • Execute a structured testing program, track results against KPIs, and use the learnings to optimize programs.
  • Hands-on experience writing and optimizing email programs inside Marketo and sales engagement platforms like Gong Engage, Outreach, or Salesloft
  • Strong understanding of the difference between marketing email and sales emails as channels
  • Working knowledge of email deliverability fundamentals, including engagement-based reputation, list hygiene, suppression strategy, CAN-SPAM and GDPR

Requirements

  • 5+ years in email marketing, lifecycle marketing, or a closely related role in B2B SaaS or enterprise software, with hands-on experience executing both marketing nurture programs and sales-style 1:1 email motions
  • Background working in environments where marketing email and SDR outreach are tightly coordinated (e.g., Marketo + Gong + Salesloft/Outreach + Salesforce); experience writing for or partnering with sales teams is preferred
  • Strong editorial instincts paired with strong data instincts; you obsess over the narrative, a single subject line, and the conversion rate of a 12-step nurture with equal energy
  • Working understanding of GTM strategy fundamentals, including ICP, personas, buying stages, and signals
  • Proficiency in AI to write, test and improve

Pay

USD 121,000 - 175,000