Growth Engagement Specialist

Join Wealthsimple as a Growth Engagement Specialist, where you'll play a critical role in proactive client communication initiatives. This technical and creative position involves planning and executing end-to-end growth marketing campaigns across Wealthsimple's brand and product ecosystem. You'll work closely with stakeholders from various departments and use AI tools to enhance your work. The role offers a range of benefits, including retirement savings matching, company equity, paid parental leave, and top-tier health benefits.

Responsibilities

• Own day-to-day execution of multi-channel marketing campaigns, including segmenting target audiences, orchestrating multi-channel journeys, building templates, QA & deploying campaigns, and reporting on performance.
• Use AI tools to improve QA, content generation, campaign briefs, and reporting, and help build repeatable AI-powered workflows for the broader lifecycle & growth teams.
• Analyze campaign and program performance; proactively report on campaign impact, client behaviours, and experimental results/learnings, using AI tools to accelerate analysis and synthesis where useful.

Requirements

• The ideal candidate is one who can think "client-first," who can balance multiple projects simultaneously without sacrificing on quality, and who understands the interconnected technical and creative elements of consumer performance marketing programs — including where AI can meaningfully accelerate or improve that work
• Strong understanding of audience segmentation across channels, campaigns, and more required
• Genuine enthusiasm for using AI tools (e.g. Claude or similar) in day-to-day marketing execution, comfort experimenting with prompts, workflows, and AI-assisted QA, not just traditional tooling
• Understanding of marketing technology best practices, including responsive design, inboxing/deliverability, and audience segmentation
• Experience with mobile marketing (e.g. push notifications, in-app messaging) is a plus
• Familiarity with key elements of lifecycle marketing acquisition, activation, engagement, and retention strategies & tactics (esp. automated customer journeys, triggered comms, and multi-channel campaigns)
• Campaign performance analysis & reporting, A/B testing experience required; demonstrated experimental design ability a strong plus
• 2-5 years hands-on experience using marketing automation platforms (Braze or Iterable preferred); demonstrated ability to rapidly adapt to new tools and processes
• 1+ year experience coding for email, or equivalent HTML/CSS skill required; SQL experience a plus
• Proven success in working with cross-functional teams (e.g. Marketing, Product, Creative, Engineering, Data, etc.) to set and execute against data-informed growth targets/OKRs