Marketing Automation Developer (18 Month Contract)
Wealthsimple
- Canada
- Mid Level
- 3+ years
- Posted
Skills
Required
- marketing automation
- email development
- Braze / Iterable / Salesforce
- API integration
- SQL
- Cloud
- coding
- design systems
- Liquid
- webhooks
- scripting languages
- HTML / CSS
- responsive design
- email client quirks
Preferred
- AI tools
- generative AI
- predictive models
- no-code / low-code
- automation platforms
- Zapier
- platform
- building dropdowns, carousels
Join our Growth & Lifecycle Marketing team as a Marketing Automation Developer. This is an 18-month fixed-term contract position that requires a highly technical individual with expertise in marketing automation, email development, and API integration. You will be responsible for building sophisticated automation systems, creating interactive email experiences, and ensuring the smooth operation of our marketing technology stack. You will work closely with marketers, designers, and engineers to translate business needs into technical solutions.
Créer et maintenir des modèles d'email et un système de design d'email, construire des expériences d'email interactives.
Responsibilities
- Concevoir et construire des parcours d'automatisation complexes et multi-canaux dans Braze, gérer l'administration de la plateforme.
- Évaluer, mettre en œuvre et optimiser les outils d'IA qui améliorent l'efficacité du marketing et la performance des campagnes.
- Interactive email techniques: Experience building dropdowns, carousels, AMP for email, and other interactive elements
- Automation mindset: Strong instinct for identifying manual processes that can be automated and implementing scalable solutions
- Problem-solving: Exceptional troubleshooting skills for niche email and platform issues
- Background in data visualization and custom reporting
Requirements
- SQL proficiency: Ability to write complex SQL queries for segmentation and reporting
- Marketing automation expertise: Proven experience building complex, multi-channel automation flows in platforms like Braze, Iterable or Salesforce Marketing Cloud
- 3–5 years of email development experience: coding and maintaining email templates or design systems
- Advanced scripting: Strong skills in Liquid, webhooks, and other marketing automation scripting languages
- Technical architecture: Ability to translate business requirements into technical solutions
- Expert-level email development: Proficient in HTML/CSS for email with deep knowledge of responsive design, email client quirks, and advanced techniques
- API integration: Experience integrating external platforms using APIs beyond standard supported integrations
- Experience with Taxi for Email or other EDS platform
- Understanding of relational databases and data architecture
- Experience managing technical projects and cross-functional stakeholder requests
Preferred
- Passion for staying current on marketing technology innovations and best practices
- Familiarity with AI tools for marketing (generative AI, predictive models, content optimization)
- Experience building internal tools or documentation systems for marketing teams
- Knowledge of no-code/low-code automation platforms (Zapier, Make, etc.)
