Creative Director (Performance Marketing)

Join Owner, a rapidly growing company with a billion-dollar valuation, as the Creative Director of Performance Marketing. In this role, you will drive the creative quality and strategic direction of our paid media campaigns across various channels, including Meta, YouTube, and CTV. You will shape the expression of Owner's brand, build and own the creative testing framework, and work closely with the growth team on performance analytics. This is a remote position with flexible working hours, equity in the company, comprehensive healthcare coverage, unlimited PTO, and team retreats.

Responsibilities

• Producing and directing creative across all paid marketing surfaces, ensuring every asset meets Owner's brand and quality bar.
• Building and owning the creative testing framework, writing hooks, scripts, concepts, and briefs for each testing sprint.
• Establishing the organic-to-paid creative pipeline, creating feedback loops to identify top organic performers and adapt them for paid channels.

Bias for clear systems and documentation

• Experience building creative testing frameworks and production pipelines at scale
• Data fluency: you can build infrastructure to ingest campaign performance data and translate insights into creative direction
• Comfort with full-funnel creative: ads, landing pages, email, CRO

Requirements

• 5+ years of experience in creative direction for performance marketing
• Demonstrated portfolio of performance creative across multiple channels (Meta, YouTube, CTV, lifecycle)
• Active use of AI-enabled tools, automation, and workflows

Pay

USD 190,000 - 200,000