Growth Marketing Manager

as a Growth Marketing Manager, where you'll lead the strategy and execution of our Meta and TikTok user acquisition campaigns. This fully remote role requires a data-driven mindset, hands-on paid social expertise, and strong creative judgment. You'll work cross-functionally to drive rapid growth and improve marketing-attributed revenue. Benefits include flexible work from anywhere, equity in Owner, comprehensive healthcare coverage, unlimited PTO, and team retreats.

Responsibilities

• Set the strategy and lead execution and optimization of Meta and TikTok campaigns to drive efficient, scalable customer acquisition.
• Build a process for monitoring performance and allocating budget across channels, campaigns, and products, and develop and run structured tests across audiences, creative, bidding strategies, campaign structures, and landing pages.
• Identify and implement ways to use AI and automation to speed up creative testing, improve campaign management, and increase efficiency.
• A track record of maintaining efficiency while scaling paid social spend and acquisition
• Experience using AI to improve marketing workflows, including performance analysis, reporting, and campaign optimization

Requirements

• 5+ years of hands-on experience managing $MM budgets and optimizing Meta and TikTok campaigns, including campaign structure, bidding, audience targeting, creative testing, and conversion rate optimization
• Comfort working in a fast-moving, high-ownership, and ambiguous environment
• Strong creative instincts and the ability to turn customer insights and performance data into effective paid social creative
• Excellent communication skills, including the ability to turn data into actionable insights, engage a range of stakeholders, and influence business decisions
• A systems mindset and experience building scalable processes

Pay

USD 140,000 - 170,000