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Lifecycle Marketing Manager - 3month FTC

Prolific

Skills

Required

  • Pendo
  • HubSpot
  • Hex
  • map the self-serve journey
  • PQL
  • conversion outcomes
  • CRM

Join Prolific, a leading platform for academic research and human data collection. As a Lifecycle Marketing Manager, you will play a crucial role in scaling and implementing our lifecycle program, focusing on onboarding, activation, retention, and reactivation. You will collaborate with various teams, including Product, Customer Success, Sales/RevOps, and Product Marketing. This is a full-time, 3-month fixed-term contract with the potential for extension.

Responsibilities

  • Audit current lifecycle programmes, journeys, segmentation and tooling (HubSpot, Pendo, Hex) and map the self-serve journey by customer segment.
  • Design, build and launch onboarding and activation programmes across email and in-app (Pendo), aimed at faster time to first value.
  • Define PQL and expansion signals with Sales/RevOps: behavioural thresholds, validation against conversion outcomes, and a CRM handoff process.