Research Consultant
Prolific
- New York, United States
- Mid Level
- Posted
Skills
Required
- Pendo
- HubSpot
- Hex
- map the self-serve journey
- PQL
- conversion outcomes
- CRM
Join Prolific, a leading platform for academic research and human data collection. As a Lifecycle Marketing Manager, you will play a crucial role in scaling and implementing our lifecycle program, focusing on onboarding, activation, retention, and reactivation. This is a full-time, 3-month fixed-term contract with the potential for extension.
Responsibilities
- Audit current lifecycle programmes, journeys, segmentation and tooling (HubSpot, Pendo, Hex) and map the self-serve journey by customer segment.
- Design, build and launch onboarding and activation programmes across email and in-app (Pendo), aimed at faster time to first value.
- Define PQL and expansion signals with Sales/RevOps: behavioural thresholds, validation against conversion outcomes, and a CRM handoff process.