Regional Marketing Manager (EMEA)
Sensor Tower
- London, United Kingdom
- Mid Level
- Posted
Skills
Required
- EMEA
- B2B marketing
- demand generation
Preferred
- Salesforce / Looker / buyer intent
- SaaS / MarTech / AdTech / digital market intelligence / data
- analytics
- CRM
- marketing automation
Join Sensor Tower, a leading mobile app analytics platform, as a Regional Marketing Manager for the EMEA region. In this director-level position based in London, you will drive marketing strategy, build brand awareness, generate demand, and support pipeline growth. You will work closely with various teams, including Product, Sales, Engineering, and Customer Success, and will have the opportunity to build and lead an EMEA marketing team over time.
Responsibilities
- Drive the EMEA product marketing strategy and plan, aligning regional priorities with sales goals and global go-to-market strategies.
- Work with Product and Engineering to understand product capabilities and translate technical information into customer value propositions.
- Plan and execute integrated campaigns across content, email, digital channels, account-based marketing, and events to generate qualified pipeline.
- The ability to build product knowledge quickly and partner effectively with Product and Engineering on messaging and launches
- Experience using CRM, marketing automation, and analytics tools to measure performance and guide decisions
Requirements
- Exceptional writing and editing skills in English, including the ability to explain complex products and data clearly to different buyer audiences
- Experience adapting global strategies for EMEA, with an understanding of regional differences in buying behavior and market needs
- Significant B2B marketing experience, with a track record of driving regional strategy and delivering results at a senior or director-level scope
- Broad hands-on experience across demand generation, field marketing, content, and account-based programs, with evidence of pipeline impact
- Strong cross-functional collaboration and influence, including partnership with regional Sales and global teams across time zones
- Sound strategic judgment and prioritization, with the willingness to execute directly and the leadership skills to build a team over time
- Additional language skills relevant to EMEA markets
Preferred
- Experience hiring, mentoring, or managing a marketing team
- Familiarity with Salesforce, Looker, or buyer intent platforms
- Experience in SaaS, MarTech, AdTech, digital market intelligence, or data products
