Marketing Officer

About CBC Group

Working closely with cross-functional teams and external partners, you will contribute to delivering innovative campaigns that strengthen our market presence and provide meaningful value to our customers.

[Job Descri...gement (1) | PDF] , [Summary of...cancy List | Excel]

Your contributions will help shape customer experiences and strengthen Chinabank's position as a trusted financial partner.

Responsibilities

• Develop and execute marketing campaigns that support customer acquisition, activation, usage, and retention.
• Assist in managing existing and newly launched credit card and personal loan products.
• Conceptualize promotional programs, customer engagement activities, and rewards initiatives.
• Prepare and coordinate marketing communication materials across various channels.
• Conduct market research, competitor benchmarking, and customer insight analysis.
• Monitor campaign performance and provide recommendations for continuous improvement.
• Coordinate with Sales, Operations, Digital Banking, Compliance, and other business units to ensure successful campaign implementation.
• Manage relationships with marketing agencies, media partners, merchants, and brand partners.
• Support the development of product value propositions, promotions, and customer offers.
• Prepare campaign reports, presentations, and management updates.
• Marketing campaigns are launched on time and achieve targeted business objectives.
• Customer acquisition, activation, and engagement metrics show consistent growth.
• Product and promotional initiatives contribute to portfolio growth and profitability.
• Marketing communications effectively support customer awareness and product adoption.
• Stakeholders receive timely and high-quality support throughout campaign implementation.
• Customer-focused recommendations lead to enhanced product features and user experience.
• Marketing activities remain compliant with bank policies, regulatory requirements, and brand standards.
• Campaign insights and performance analyses drive informed business decisions.

Requirements

• Bachelor's Degree in Marketing, Business Administration, Communications, Management, or a related field.
• At least three (3) years of experience in Marketing, Product Management, Brand Management, or Marketing Communications.
• Exposure to campaign management, product marketing, or customer acquisition programs.
• Proven ability to manage multiple projects and meet deadlines.
• Strong understanding of marketing principles and customer engagement strategies.

Preferred

• Experience in banking, financial services, consumer lending, credit cards, or retail marketing is preferred.

Benefits

• Here At Chinabank, you'll have the opportunity to work on high-impact initiatives that directly influence the growth of our Cards and Personal Loans business.
• You'll collaborate with experienced professionals across product management, sales, operations, and marketing while contributing to innovative campaigns that reach millions of customers.
• We foster a collaborative and dynamic environment where fresh ideas, continuous learning, and professional growth are encouraged.

Skills

• We Value
• Marketing Campaign Management
• Product Management and Development
• Marketing Communications
• Customer Acquisition and Retention Strategies
• Market Research and Competitive Analysis
• Data Analysis and Reporting
• Stakeholder Management
• Project Coordination
• Creative and Strategic Thinking
• Strong Written and Verbal Communication Skills
• Presentation and Influencing Skills
• Proficiency in Microsoft Excel and PowerPoint
• Attention to Detail and Results Orientation

Apply Now

• If you're a creative and results-driven marketing professional who thrives in a fast-paced environment, we'd love to hear from you.
• Join Chinabank's Cards and Personal Loans Group and be part of a team that develops innovative products, meaningful customer experiences, and impactful marketing campaigns.
• Apply today and help us create solutions that make banking more rewarding for our customers.