GTM Engineer

Responsibilities

• Own and continuously improve our GTM and RevOps setup across HubSpot and outbound tools
• Build and iterate on cold email and LinkedIn sequences, including copy, targeting, and sequencing
• Set up and optimize outbound workflows using Smartleads, HeyReach, and Clay - optimize the tech stack if there are better performing tools
• Write, test, and refine outbound copy for email and LinkedIn with a clear focus on booking meetings
• Define and maintain lead tracking, routing logic, and lifecycle stages in HubSpot across inbound, outbound, and LinkedIn
• Identify where leads drop off (forms, ads, partial bookings) and implement automated follow-ups
• Maintain clean, enriched data using Apollo, FullEnrich, RB2B, and Nooks

Where You'll Create Impact

• Build!
• What Sets You Up For Success

Hardcore work ethic and high agency

• 2+ years of experience in a GTM Engineer, RevOps, Sales Ops, or Marketing Ops role
• Strong hands-on experience with HubSpot, including workflows, lifecycle stages, routing, and reporting
• Proven experience building and managing outbound sequences end-to-end

Confidence in writing, testing, and optimizing outbound copy

• Practical experience with Clay, Smartleads, HeyReach, Apollo, FullEnrich, RB2B, Demandbase, or a similar GTM stack
• Strong understanding of lead tracking, attribution, and follow-up workflows
• High attention to detail and strong data quality mindset

Why you’ll thrive here

• Significant equity ownership in one of the top AI companies in the world
• You’re joining early and will grow with DualEntry
• Your feedback shapes the product directly
• High-speed, high-trust environment with high expectations

Meet the Marketing Team

• Ana took the lead and owned the community and events at DualEntry from end to end. Thousands of attendees across 15+ events in 6 months. Dinners, roundtables, poker night and much more!
• George grew organic search from 0! He’s also an ex-professional poker player so is using stochastic analysis to ensure we outperform!
• Bruno built 20+ AI automations to ensure everything across GTM and Marketing runs smoothly and we surface insights immediately

Equity

$45,000 - $65,000

Base Salary

$135,000 - $200,000

Variable Compensation

• $15,000 - $50,000
• Medical, dental & vision insurance
• One Medical membership
• Mental health support (Talkspace)
• Fertility & family-building support (Kindbody)
• Virtual healthcare (Teladoc Health)
• 401(k) benefits

Commuter benefits

• Learning & development budget for courses, certifications & language learning
• Unlimited AI tokens
• AI skills development & enablement
• Flexible PTO (27 days, including public holidays)
• Collaborative, in-office culture with no bureaucracy

Snacks, drinks, team events & more

• “We're not building a marketing team that follows the playbook. We're building the one people copy and study for years to come”
• Jan Abaza, Founding Product Marketing Manager at DualEntry