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Senior User Acquisition Manager (Google/AppLovin)

Genesis

We're looking for a Senior User Acquisition Manager with a proven ability to scale paid acquisition through display, native, and programmatic channels: Google Ads Display, AppLovin, and other ad networks. This isn't a role where you just maintain campaigns. You'll launch new acquisition channels from scratch and help shape how an AI-first subscription product grows, working directly with the creative team and PMMs to turn your ideas into live tests.

About the Product

Findies gives women aged 40–60 a personal team of digital experts in fashion, beauty, wellness, and home. One subscription, all experts included. We are expanding fast and scaling our acquisition infrastructure globally.

The Reality Check

Our team is small and hands-on, and we're looking for professionals who want real ownership and the opportunity to shape and build the business. As we grow within the $1.19 trillion e-commerce industry, your ability to deliver results and move fast will be essential to our success. This is a high-leverage role: you'll own our display, native, and programmatic acquisition end to end — from launching new networks to scaling the ones that work, building campaign analytics, and managing automation. You'll work in fast-paced squads alongside creatives and Product Marketing Managers.

Your Mission

Own Display, Native & Programmatic

launch and scale Google Ads Display (GDN, Demand Gen; no Search), AppLovin, and native ad networks (e.g., Taboola, Outbrain, MGID), validating unit economics in each and scaling through new creatives, funnels, and geographies.

Build Campaign Analytics

track performance, identify growth opportunities, and turn data into clear decisions about what to scale, modify, or pause.

Manage Automation

maintain and improve campaign automation across channels, and use AI tools to streamline workflows.

Work in Squads

partner with creatives and PMMs on audience insights, messaging, creative briefs, and funnel consistency.

Protect Unit Economics

connect acquisition performance directly to business metrics: CAC, ROMI, LTV, retention, and payback periods.

What Makes You the Perfect Fit

3+ Years in UA

hands-on experience as a UA Manager, independently managing campaign structure, budgets, bidding (tCPA / tROAS, value-based), placements, and testing.

Scale

direct ownership of $1M+ in monthly ad spend.

Subscription Experience

UA for web subscription products (web-to-web); web-to-app or mobile app experience is a plus.

Channel Background

hands-on experience with Google Ads Display (no Search) and/or programmatic and native networks such as AppLovin, Taboola, Outbrain, or MGID.

Launch Mindset

proven experience launching acquisition channels from scratch.

Data-Driven

strong understanding of campaign analytics, attribution models, cohort analysis, LTV, and payback periods.

What’s in It for You

High Autonomy

zero micromanagement, with full ownership of your strategy, execution, and budget allocation.

Uncapped Budgets

access to unlimited marketing spend as fast as you can prove profitable ROAS.

Zero Bureaucracy

test and launch new ideas in hours, not weeks.

AI Domain

a hyper-growth product in the world’s fastest-growing tech sector.

Perks & Benefits

Remote-First Culture & Workspace

work from anywhere in the world. We evaluate your business impact, not your hours online, and we cover your coworking membership.

Time Off to Recharge

20 working days of fully paid annual leave plus paid sick days.

Continuous Learning

a dedicated budget for professional courses, international conferences, specialized workshops, and advanced language training.

Healthcare

a comprehensive medical insurance package, including access to corporate medical consultants.

AI-First Environment

a compact, high-performing team that deeply values autonomy, tech-driven workflows, and proactive initiative.