Senior Product Marketing Manager

Join our team as a Senior Product Marketing Manager, where you'll work closely with product teams to shape product framing, narration, and adoption. You'll own the end-to-end go-to-market strategy for product launches, build and maintain messaging architecture, and run competitive and market intelligence. This role offers a range of benefits, including private health insurance, the option to work abroad, volunteering days, hybrid working, referral bonuses, exciting social events, development and training support, and performance-based bonuses.

About Capital.com

Exposure to multi-jurisdiction marketing — what you can say in the UK, Cyprus, Australia, and the UAE are meaningfully different constraints

Responsibilities

• Collaborer avec les équipes produit dès le début du processus de développement pour apporter des insights de marché et des réflexions sur le positionnement.
• Posséder l'ensemble du processus de mise sur le marché pour les lancements de produits, de la position et du message à la coordination des canaux.
• Construire et maintenir l'architecture de message pour vos domaines de produit, en définissant ce que nous disons, à qui, dans quel ordre et pourquoi.
• A working understanding of AI tools and how to apply them in a marketing workflow — to move faster, think more clearly, and produce better briefs, not to replace judgment

Requirements

• 3+ years in product marketing, with at least 2 in a fintech, brokerage, or financial services product environment
• Experience working closely with creative teams — you understand what a strong brand identity requires, can brief against it precisely, and know when something is off
• Comfort working from first principles: you can start from a product spec and arrive at a positioning document without a template
• Experience running GTM for multiple product launches, including scoping, briefing, cross-functional coordination, and measurement
• Facility with data: you can pull your own analysis in Claude, Cursor or Amplitude, interpret it, and make a call
• Experience with CFD, derivatives, or retail investment products — you understand the regulatory sensitivity and the client mindset