GTM Campaign Manager

Join Procurify as a GTM Campaign Manager, where you'll architect and operate campaign systems that drive pipeline strategy into reality. You'll work directly under GTM Engineering, building, launching, and optimizing campaigns across all sources of pipeline. This role is focused on automation, AI, and clean execution, ensuring that all campaigns are effective and efficient. You'll collaborate with various teams and have a significant impact on the company's growth.

This is not a role for someone who runs one-off campaigns and moves on

We want a systems thinker who sees how targeting, data, messaging, and channels connect — and who designs campaign engines that compound in value over time rather than resetting from zero every quarter. The best campaign is often the one you can systematize and automate away

If you feel like you don’t meet all of the requirements for this role, we encourage you to apply anyway

About Procurify

We're looking for someone who thinks from first principles — questioning why a campaign, list, or process exists, breaking it down to its fundamentals, and rebuilding it in ways that are simpler, faster, and more scalable

A first-principles problem solver who questions assumptions, deconstructs complex processes, and rebuilds them more efficiently

A systems thinker who sees how people, processes, tools, and data connect — and who designs for scale rather than one-off fixes

Responsibilities

• Architect and operate campaign systems that convert pipeline strategy into pipeline reality.
• Build, launch, and continuously optimize campaigns and targeted lists that feed go-to-market teams.
• Champion how AI and automation can eliminate manual list-building, generate and personalize outreach at scale.
• ICP, persona, and tier fluency — able to independently determine who to target and why, and translate positioning into executable campaign systems

Requirements

• Proactive, closed-loop communicator — flags blockers early and asks for help rather than silently stalling
• Comfortable rebalancing priorities as conditions change; thrives in ambiguity with strong organization
• Working knowledge of CRM (Salesforce) and sales/marketing automation (Marketo, Outreach/sequencing, enrichment tools like ZoomInfo/Clay)
• Strong project management, organization, and communication skills, with an impeccable eye for detail
• Quantitatively strong — can track conversion rates and pipeline coverage across sources and understand where the leverage is (this is a math + systems + execution role, not execution alone)
• 1–3 years in a campaign management, demand generation, sales development, or GTM operations role (or a sharp, high-potential candidate ready to grow into it under mentorship)
• For customer-facing or GTM roles, maintains an up-to-date LinkedIn profile and ensures it is refreshed upon joining, to reflect their role at Procurify and help maintain a consistent, professional presence across our GTM team
• Genuine enthusiasm for AI and automation — with a track record (or strong interest) in using them to eliminate manual work and amplify pipeline output

Preferred

• Bonus: Experience in high-growth SaaS; familiarity with Gong, Clay, ZoomInfo, AI/automation tooling, or enablement platforms