Customer Stories Lead

Join Siemens Digital Industries Software as a Customer Stories Lead. In this role, you will execute a customer storytelling and advocacy strategy, transforming customer successes into compelling narratives that strengthen the Siemens brand and accelerate sales. You will own the end-to-end customer story pipeline, create and oversee a variety of customer assets, and support sales and customer advocacy. The ideal candidate has 7+ years of experience in customer marketing, customer advocacy, content strategy, product marketing, or a related field.

Responsibilities

• Execute the Customer Storytelling Strategy, operationalizing the customer storytelling, advocacy, and reference strategy.
• Own the end-to-end customer story pipeline, including customer identification, qualification, outreach, interviews, content development, approvals, publication, and activation.
• Sound judgment regarding customer confidentiality, consent management, legal review processes, and responsible use of customer data and claims
• Excellent program and project management skills, including stakeholder coordination, editorial planning, approvals management, production timelines, and content operations

Requirements

• Lead customer discovery sessions, interviews, and narrative development efforts, helping customers articulate their business challenges and measurable outcomes.
• The ideal candidate is an exceptional storyteller with strong customer empathy, commercial acumen, and the ability to translate complex technical capabilities into clear business value for enterprise audiences
• 7+ years of experience in Customer Marketing, Customer Advocacy, Content Strategy, Product Marketing, or a related field
• Demonstrated experience developing customer stories for B2B SaaS, enterprise software, AI, automation, cloud, workflow, data, or technical platform solutions
• Experience working directly with senior customer stakeholders and executive audiences
• Proven ability to create compelling customer-facing content that drives engagement and business impact
• Strong cross-functional collaboration skills with experience partnering across Sales, Customer Success, Product Marketing, Field Marketing, Brand, PR, Legal, and Executive Leadership teams
• Ability to uncover, quantify, and communicate customer business outcomes while maintaining technical accuracy and credibility
• Strong portfolio of customer success stories, case studies, executive content, videos, or integrated campaigns
• Exceptional interviewing, writing, editing, and storytelling skills

Pay

USD 102,500 - 184,500