Account Based Marketing Manager (EMEA)

Join Mendix as the Regional Account-Based Marketing (ABM) Manager for EMEA. In this role, you will implement high-impact ABM programs tailored to the unique dynamics of the EMEA markets. You will collaborate closely with regional Sales, BDR, Customer Success, and Marketing teams to drive account progression and develop innovative account engagement strategies. This position offers the opportunity to work from home, enjoy generous paid time off, and participate in training and development programs.

Responsibilities

• Drive Regional ABM Execution by adapting global strategies to regional priorities and customer needs.
• Build Creative Account Engagement Programs that progress strategic opportunities through the sales cycle.
• Partner with Sales Teams to identify priority accounts and align marketing programs with outbound sales motions.

Strong understanding of enterprise buying groups

• Curious about AI and emerging marketing technologies, with an interest in applying them to improve personalization, account research, and campaign execution
• Understanding of regional regulatory considerations, including GDPR and other privacy requirements impacting marketing execution across EMEA
• Experience accomplishing integrated marketing campaigns across digital, events, outbound, and executive engagement programs
• Data-driven mentality, using campaign and account insights to optimize performance and improve account progression

Requirements

• Experience developing and driving marketing programs, with a strong understanding of regional business practices, cultural nuances, and buying behaviors
• Consistent record developing creative account engagement programs that help advance enterprise opportunities through the sales cycle
• Strong project management skills with the ability to handle multiple stakeholders across countries, languages, and time zones
• Proven experience with marketing technologies such as Demandbase, Qualified, Salesforce, marketing automation platforms, and web personalization tools
• Demonstrated ability in B2B marketing, with experience in Account-Based Marketing, Field Marketing, Enterprise Marketing, or Demand Generation
• Experience partnering closely with Sales and Customer Success teams to execute coordinated account strategies

Pay

GBP 60,000 - 65,000