CRM Manager – Subscriptions

Join Tide, a rapidly growing fintech company that is transforming the small business banking market. As a CRM Manager for Subscriptions, you will lead the planning and execution of CRM strategies for subscription products, using advanced data analytics to refine segmentation and personalize member communications. You will collaborate closely with Marketing, Sales, and Product teams to align CRM initiatives with company-wide goals and drive cross-functional initiatives to enhance the customer experience and grow subscription revenue.

Responsibilities

• Lead the planning and execution of CRM strategies for subscription products, aligned with business objectives and growth targets.
• Use advanced data analytics to refine segmentation and personalise member communications.
• Implement advanced targeting strategies to optimise campaign performance and maximise customer lifetime value.