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Web Marketing Manager

Chip

Join Chip, a leading fintech company, as a Web Marketing Manager. In this senior role, you will lead a team of two and work closely with various departments to drive organic traffic, sign-ups, and cost per acquired member. You will be responsible for setting the website strategy and roadmap, leading SEO and GEO efforts, running a continuous conversion program, and building web-powered CRM. This position offers a structured yet balanced workweek, with a range of benefits including private healthcare, hybrid working, and an annual training budget.

Définir la stratégie et la feuille de route du site Web, et être responsable des objectifs associés, y compris le trafic organique, les inscriptions et le coût par membre acquis.

Responsibilities

  • Diriger et développer une équipe de deux personnes, en définissant des priorités claires et en les aidant à progresser dans leur métier.
  • Diriger le référencement et la géolocalisation, afin que Chip soit bien classé sur Google et cité avec précision dans les outils d'IA.
  • Comfort with data in GA4, BigQuery, Looker or similar (SQL is a bonus)

Requirements

  • The ability to make a clear case and bring Product, Engineering and Compliance with you
  • Experience managing and developing people, or a strong appetite to step up into it
  • Experience connecting web to CRM, ideally with Braze or a similar platform
  • A track record leading web, SEO or growth for a consumer digital business, with results you can point to
  • Strong SEO knowledge, technical and content, plus a considered point of view on GEO and where search is heading
  • Growth marketing instincts, with fluency in funnels, attribution, CAC and LTV
  • Hands-on CRO experience: designing, running and analysing experiments at pace
  • Experience in fintech, wealth or financial services
  • Webflow expertise (our site runs on it)

Preferred

  • Experience working within FCA financial promotion rules

Pay

GBP 65,000 - 65,000