Demand Generation Marketing Manager

Join Dotmatics, a fast-paced company dedicated to solving some of the world's toughest scientific challenges. As a Demand Generation Marketing Manager, you will be responsible for creating and executing multi-channel marketing campaigns, building relationships with agencies and media partners, and analyzing the demand funnel to improve efficiency and output. You should have at least 8 years of experience in B2B marketing to scientific businesses and a strong command of data analysis.

Concevoir et exécuter des campagnes multicanaux pour atteindre les bonnes personnes.

Analyser le tunnel de demande de bout en bout, comprendre le cycle de vie d'un accord et construire des rapports.

Scientific grounding to communicate credibly with our technical audience. You know how research moves from discovery to market and what scientists care about. You work easily with subject matter experts to get the details right. That grounding can come from a degree, time in a lab, or years working with a company that serves scientists, such as a tools, instrumentation, or software vendor

About Dotmatics

Range to work both ways: heads-down on your own to build and measure, and in partnership with colleagues to bring campaigns to life

Responsibilities

• Établir des relations avec des agences, des fournisseurs et des partenaires médiatiques pour étendre notre portée.
• Research shows us the confidence gap and imposter syndrome can get in the way of meeting outstanding candidates, so please don’t hesitate to apply — we’d love to hear from you
• Marketing vendor evaluation skills
• Generative AI fluency

Requirements

• We're looking for someone who is curious about science and the people doing it, who is as comfortable in a funnel report as in a creative brainstorm about how to reach a new audience, and who gets energy from building something that doesn't exist yet
• You should hold at least 3 or more years experience in Salesforce, and at least 1 year working with Pardot
• We are looking for people who have 8+ years in a role where demand generation and science intersect: B2B marketing to scientific businesses, whether in life sciences, consumer goods, research software, lab automation, or similar
• Depth in email and paid media, and fluency in channels like LinkedIn, Google, and G2. Experience with other approaches, such as partner advertising, is also valuable
• Strong command of data with 2 or more years of reporting and dashboard building experience: you are analytical by nature, and can leverage data to build a clear picture of how buyers move through the funnel, what each channel delivers, and what to expect from it next. You effectively use that analysis to make informed decisions about what we do next