Senior Media Planner (B2B Strategy)

Join Wpromote as a Senior Media Planner, where you'll turn B2B strategy into effective media plans. You'll manage the media plan for a portfolio of B2B clients, build the channel mix, manage budgets, and translate strategic direction into actionable recommendations. You'll work closely with a strategist and collaborate with activation, creative, and analytics teams. This role requires 3-5 years of experience in paid media planning or digital strategy in an agency or B2B marketing environment.

Responsibilities

• Construire et gérer des plans de médias payants pour un portefeuille de clients B2B, en intégrant des canaux tels que la recherche payante, les réseaux sociaux payants et la programmatique.
• Analyser les données de performance pour guider l'allocation budgétaire inter-canaux et développer des recommandations sur le mix média, le ciblage d'audience et la stratégie créative.
• Collaborer avec les équipes d'activation, de création et d'analyse pour garantir l'alignement entre la stratégie et l'exécution, et diriger les initiatives de test et d'apprentissage.

Requirements

• The ideal candidate understands that, or is eager to learn it, and enjoys connecting media data to business outcomes
• You're analytical, detail-oriented, and comfortable owning the numbers in a fast-moving, collaborative environment

Familiarity with attribution methodologies and measurement frameworks

• Excellent written, verbal, presentation, and interpersonal communication skills
• 3-5 years of experience in paid media planning, paid media management, or digital strategy in an agency or B2B marketing environment
• Experience partnering with analytics teams on tracking, reporting frameworks, and dashboards
• Strong understanding of full-funnel media planning, audience strategy, and performance measurement across the customer journey
• Strong analytical and problem-solving skills with exceptional attention to detail
• Experience working directly with media vendors and platform reps, including evaluating proposals and negotiating terms
• Proficiency in Google Sheets, Docs, and Slides, and media reporting platforms
• Demonstrated experience developing, optimizing, analyzing, and reporting on paid campaigns across both brand and demand objectives
• Strong organizational and project management skills, with the ability to manage multiple clients and priorities at once
• Multi-channel experience across Paid Search, Paid Social, and/or Programmatic platforms including Google Ads, LinkedIn Campaign Manager, Meta, DV360, or similar
• Hands-on experience with ABM platforms (6sense, Demandbase) or intent data
• Familiarity with CRM and marketing automation platforms (Salesforce, HubSpot, Marketo) and how media performance connects to lead and opportunity data
• Experience supporting large, complex accounts with multiple stakeholders
• Experience contributing to integrated media strategy and campaign testing frameworks

Preferred

• Experience planning B2B media for SaaS, technology, financial services, or other considered-purchase categories

Pay

USD 75,000 - 90,000