Director of Programmatic (B2B)

Join our team as the Director of Programmatic (B2B) and oversee the day-to-day operations of our programmatic buying division for multiple B2B clients. This role offers the opportunity to build and scale a team over time, define the vision and best practices for our growing B2B programmatic group, and contribute to business development efforts.

About Wpromote

Innate curiosity and a forward-looking perspective on evolving B2B ad tech, data privacy, and audience intelligence trends

Responsibilities

• You will be responsible for managing client relationships, campaign execution, and optimization, as well as providing thought leadership on emerging programmatic trends.
• Oversee day-to-day operations and manage the programmatic buying division of multiple B2B clients, ensuring successful delivery of programmatic campaigns.
• Define the vision, structure, and best practices for a growing B2B programmatic group, installing best-in-class operational practices tailored to B2B buying cycles.
• Contribute to business development efforts, helping win new B2B clients through thought leadership and pitch participation, and guiding cross-channel collaboration with paid social, search, and content teams.
• Ability to collaborate across disciplines—creative, media, strategy, and analytics—to deliver integrated B2B demand programs

Requirements

• Proven experience tying programmatic metrics to business outcomes (MQL → SQL → Opportunity → Revenue)
• Analytical fluency in using GA4, Salesforce, HubSpot, and other attribution or marketing automation platforms
• Executive-ready communication skills, capable of distilling technical programmatic details into actionable business insights
• Deep understanding of B2B buying journeys, including account-based marketing, lead scoring, and funnel-stage optimization
• Advanced expertise with DSPs (TTD, DV360, StackAdapt, etc.), data management platforms, and CRM integrations for audience activation
• 6+ years of hands-on experience managing programmatic campaigns, ideally with a focus on B2B or enterprise clients in an agency, DSP, or platform environment

Pay

USD 119,000 - 135,000

Benefits

• Enjoy a range of benefits including half-day Fridays, multiple medical plans, 401(k) matching, unlimited PTO, and more.