Senior Media Planner (Integrated)

Join Wpromote as a Senior Media Planner, where you'll shape integrated, performance-driven media strategies that drive meaningful business impact. You'll work closely with channel teams and client stakeholders, analyzing performance data, developing strategic recommendations, and ensuring seamless campaign execution. This role offers a range of benefits, including half-day Fridays, multiple medical plans, 401(k) matching, unlimited PTO, and more.

This is a highly collaborative and dynamic role that blends analytical thinking, strategic problem-solving, and client partnership

The ideal candidate is naturally curious, detail-oriented, and passionate about digital marketing, consumer behavior, and emerging media trends

About Wpromote

You thrive in fast-paced environments, enjoy connecting data to storytelling, and are excited to help clients navigate an ever-evolving digital landscape through smart, innovative marketing strategies

Responsibilities

• Developing and executing integrated full-funnel media strategies aligned to client business goals and customer journey stages.
• Analyzing performance data to guide cross-channel budget allocation and optimize media investment across the funnel.
• Driving strategic planning across Paid Search, Paid Social, and Programmatic channels including Display, Video, CTV, OTT, Audio, and DOOH.
• Expertise with media spend management, pacing, reconciliation, and forecasting
• Experience mentoring junior team members, reviewing work, and/or providing guidance across planning deliverables

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field
• Proficiency in Google Workspace tools including Google Sheets, Google Docs, Google Slides, and media reporting platforms
• Strong understanding of full-funnel digital media strategy, including media planning methodologies, audience strategy, and performance measurement across the customer journey
• Excellent oral, written, presentation, and interpersonal communication skills, with experience presenting recommendations and insights directly to clients

Familiarity with attribution methodologies and measurement frameworks

• 3–5 years of experience in paid media advertising, media planning, or digital strategy within an agency or marketing environment
• Multi-channel expertise across Paid Search, Paid Social, and/or Programmatic platforms including Google Ads, YouTube, Meta, TikTok, Snapchat, DV360, or similar platforms
• Ability to manage multiple projects and priorities in a fast-paced environment
• Strong analytical and problem-solving skills with exceptional attention to detail
• Expertise managing multiple workstreams and planning deliverables across complex client accounts
• Experience supporting cross-channel media strategies across brand and performance campaigns, ideally within omni-channel retail, ecommerce, and/or ISP/telco environments
• Strong organizational, time management, and project management capabilities
• Experience partnering with analytics teams on tracking implementation, reporting frameworks, and dashboard development

Ideally with annual client budgets above $10M

• Demonstrated experience developing, optimizing, analyzing, and reporting on paid campaigns across both brand and performance objectives
• Experience supporting large, complex accounts with multiple stakeholders, seasonal planning cycles, and integrated retail/ecommerce business objectives
• Experience working on omni-channel retail brands with both online and offline conversion goals
• Knowledge of audience targeting and strategic implications
• Working knowledge of clients with distinct national vs. local media strategies

Pay

USD 75,000 - 90,000