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Senior SEO Manager

Coursera

Skills

Required

  • managing SEO programs
  • regional search
  • data tools
  • SQL
  • Python
  • BI
  • experimentation

Preferred

  • leading technical SEO initiatives
  • Console
  • Frog
  • Ahrefs
  • Semrush
  • Google Analytics

Join Coursera, a leading online learning platform, as a Senior SEO Manager. In this role, you will drive organic growth by increasing Coursera's visibility across search engines and emerging discovery platforms. You will collaborate with cross-functional teams to improve discoverability, engagement, and conversion throughout the learner journey. This position requires a balance of strategic thinking and hands-on execution, with an emphasis on scaling impact through content, technical improvements, and cross-functional collaboration.

About Coursera

  • Experience driving SEO strategies for large content catalogs or programmatic page generation
  • Experience partnering with product, content, or growth teams to integrate SEO into roadmaps and workflows

Responsibilities

  • Definir y ejecutar estrategias de SEO y descubrimiento orgánico en áreas clave de la plataforma de Coursera.
  • Priorizar y ejecutar la hoja de ruta de SEO, impulsando iniciativas de contenido, técnicas y programáticas con un impacto medible.
  • Actuar como un experto en SEO, colaborando con equipos multifuncionales para impulsar la adopción de las mejores prácticas en marketing, producto y contenido.
  • This role requires a balance of strategic thinking and hands-on execution, with an emphasis on scaling impact through content, technical improvements, and cross-functional collaboration
  • Experience leading technical SEO initiatives in partnership with engineering teams
  • Experience using SEO & data platforms (e.g., Google Search Console, Screaming Frog, Ahrefs, Semrush, Looker, Tableau, Google Analytics) to analyze performance and identify opportunities
  • Experience using AI-driven search tools and methods for analysis and optimization (e.g.: Profound, Promptwatch)

Requirements

  • Demonstrated history of influencing cross-functional stakeholders and driving measurable impact through SEO initiatives
  • 7+ years of experience managing SEO programs in-house for large-scale websites, marketplaces, or platforms
  • Experience optimizing for additional discovery surfaces beyond web search (e.g., app stores, social platforms, or marketplaces)
  • Experience optimizing international or multi-language websites, including localization strategy and regional search considerations
  • Experience using data tools or languages (e.g., SQL, Python, BI tools) to support analysis and experimentation

Pay

USD 129,200 - 173,500