Senior Performance Marketing Manager (SEM)

Join Unity, a leading platform for creating and operating real-time 3D content. As a Senior Performance Marketing Manager (SEM), you will own and scale our paid search programs across B2B and B2C product lines. You will lead strategy and execution for paid search, collaborate cross-functionally, and define and report on SEM KPIs. This is a high-impact role within our GTM Marketing organization.

Responsibilities

• Lead the strategy and execution for paid search campaigns across multiple business units, ensuring alignment with overall marketing goals.
• Manage and optimize SEM campaigns on platforms like Google Ads and Microsoft Advertising, including keyword strategy, bidding, ad copy, and budget management.
• Collaborate cross-functionally with integrated marketing, product, commerce, and revenue teams to drive pipeline and growth through search.
• Comfortable working with data — you can pull your own reporting, identify trends, and tell a clear story to stakeholders

Requirements

• 5–8 years of hands-on SEM experience, with at least 2 years in both a B2B and B2C environment
• Experience with marketing automation and CRM platforms (Salesforce, Eloqua, or similar) a plus
• Deep expertise in Google Ads and Microsoft Advertising; strong grasp of attribution, bidding strategies, and campaign architecture
• Familiarity with paid social and programmatic ecosystems; you don't need to own them, but you know how search fits into the broader paid mix
• Strong communicator who works well in cross-functional, fast-moving environments
• Experience with Semrush, Profound, SA360

Pay

USD 87,400 - 131,200