Senior Media Planner (Direct IO)

Join our team as a Senior Media Planner (Direct IO) and lead digital-first media planning and activation with a focus on premium publisher partnerships, sponsorships, and cross-channel brand experiences. You will drive integrated display and video strategies, oversee innovative digital activations, and guide selective traditional media executions. This role requires a strategic thinker with a strong emphasis on premium digital partnerships and a passion for cultivating talent and modern media craft.

Architect and oversee innovative digital activations, high-impact partnerships, and custom content programs that push brands forward.

This role requires a strategic thinker with a strong POV, a drive to elevate partnerships, and the ability to challenge the norm in pursuit of brand-building outcomes

About Wpromote

If you excel in fast-paced environments, thrive on collaboration, and are passionate about cultivating talent and modern media craft, this is an opportunity to lead meaningful innovation

Responsibilities

• Lead digital-first media planning and activation with a focus on premium publisher partnerships, sponsorships, and cross-channel brand experiences.
• Drive modern partnership innovation by identifying non-standard digital opportunities, bringing forward new publisher, data, and measurement solutions.

Requirements

• 3+ years of media planning & buying experience, with a strong emphasis on premium digital partnerships, sponsorships, and custom activations
• Familiarity with programmatic and how direct and programmatic strategies intersect to create a unified media approach
• Strong relationship-building skills with publishers, vendors, and internal partners

Experience developing processes and elevating operational efficiencies

• Strong understanding of digital media channels across display, video, social, and branded content
• Experience overseeing or supporting traditional media (Linear TV, Radio, OOH)—not required but a meaningful plus
• Demonstrated ability to lead multiple projects simultaneously and deliver high-quality work in compressed timelines
• A future-focused, inquisitive mindset with a natural inclination to reimagine and improve

Preferred

• Proven ability to build and execute large-scale, publisher-direct programs that include brief development, partner vetting, negotiation, and storytelling through recommendations

Pay

USD 77,000 - 90,000

Benefits

• Enjoy benefits such as half-day Fridays, multiple medical plans, 401(k) matching, unlimited PTO, and more.