Marketing Operations Specialist (Data & Systems)

Join our team as a Marketing Operations Specialist (Data & Systems). In this role, you will focus on the integrity of our marketing engine, conducting deep-dive audits, cleaning up legacy data, and analyzing system architecture. You will serve as the Secondary Administrator for our MarTech stack and provide essential support, AI-informed recommendations, and strategic guidance to the primary admins.

Responsibilities

• You will also be responsible for technical research and diagnostics, data hygiene and cleanup, prescriptive problem solving, advanced reporting and analysis, systems documentation, and delivering against clear success measures.
• Conduct deep-dive audits into system behaviors, sync errors, and workflow logic, using AI tools to accelerate pattern detection and root-cause analysis.
• Lead ongoing initiatives to de-duplicate records, normalize data fields, and overhaul legacy processes within Marketo and Salesforce, applying AI-driven tools to scale cleanup.
• Support the primary admins in managing the connective tissue of our stack, including but not limited to Reachdesk, Qualified, Demandbase, Pathfactory, and Splash.
• The ability to translate complex technical findings into clear, actionable insights for leadership and stakeholders

Requirements

• A Bachelor's degree in Marketing, Business Administration, Data Science, or a related field, or an equivalent combination of work experience
• AI fluency, with comfort using AI tools (for example Claude, ChatGPT, Copilot) to draft workflow logic, query syntax, and technical documentation, and to accelerate data analysis, not just as a novelty but as a core part of how you work
• An analytical mindset, enjoying technical troubleshooting and with a high tolerance for auditing thousands of rows of data to find a single logic error
• A systems lens, understanding how changes in one tool ripple through to Salesforce and ultimately impact reporting
• Advanced proficiency in Marketo and Salesforce, with comfort navigating complex smart lists, flow actions, custom objects, and report builders
• 3 or more years in Marketing Operations with a heavy focus on data analysis and systems architecture

Pay

USD 92,800 - 128,000