Brand Manager

Join our team as a Global Brand Manager, where you'll play a central role in shaping the strategy and execution of global marketing campaigns. You'll act as the brand expert, developing integrated marketing plans and working closely with product development, internal marketing teams, and external partners. This high-impact role is at the heart of the Marketing team, with responsibility for driving strong, consistent brand execution across the business. You'll manage data-driven, innovative consumer-driven marketing strategies, oversee tactical execution of game content launches, and partner with cross-functional teams and game development teams. Additionally, you'll conduct competitive and market analysis, work with the Creative Director on creative executions, manage third-party vendors, and be a knowledge expert on our games and the Star Citizen universe.

As Global Brand Manager, you will be responsible for shaping the strategy and execution of global marketing campaigns, acting as the brand expert and advocate for assigned projects.

You will manage data-driven, innovative consumer-driven marketing strategies, oversee the tactical execution of game content launches, and own go-to-market planning.

Responsibilities

• You will conduct competitive and market analysis to aid strategic commercial planning, and work with the Creative Director to deliver best-in-class creative executions.
• Proactively identify opportunities to enhance marketing and communication strategies to the next level
• Detail-oriented and driven to organize and re-prioritize tasks and decisions under regularly shifting requirements and deadlines

Requirements

• Has taken AAA titles from planning stages through to live release and beyond
• Experience in a brand marketing role, ideally in the gaming sector
• Extensive knowledge of brand management and positioning and can craft compelling consumer propositions to varied audiences
• Able to work with other teams and disciplines to complement and support each other's plans and objectives
• Extensive knowledge of video games and their respective communities
• Be an independent thinker who can make convincing, information-based decisions