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Senior Growth Marketing Analyst

LaunchDarkly

Skills

Required

  • growth marketing / marketing analytics / revenue operations / PLG
  • Data Analytics
  • PLG motions
  • marketing technology stacks
  • revenue analytics
  • web analytics
  • GA360 / GA4
  • product analytics
  • SQL

Preferred

  • evaluating variable factors
  • data and analytics platforms
  • 6sense
  • GitHub

Join our team as a Senior Growth Marketing Analyst, where you will leverage your extensive experience in growth marketing to build, optimize, and scale our product-led growth (PLG) engines.

Responsibilities

  • You will work independently to resolve complex data and operational issues, collaborating with various teams to drive impactful results.
  • Your responsibilities will include auditing and categorizing data signals, evaluating variable factors, and defining the "next best action" for accounts and individual users.
  • You will also analyze and optimize conversion rates, design and run growth experiments, and manage technical configurations for data and analytics platforms.
  • Act as the primary business lead to cross-functionally implement, refine, and maintain activation workflows across Marketing, Product, Sales Ops, and Data teams.
  • Independently design and run growth experiments (in-product onboarding adjustments, messaging, routing logic) to maximize engagement and move accounts through the buyer journey.
  • Audit, track, and categorize 1st-party, 3rd-party (e.g., 6sense, GitHub), and product/marketing signals across target contacts and enterprise accounts.

Requirements

  • Education: Bachelor’s degree in Business, Marketing, Data Analytics, Computer Science, or a related field (or equivalent practical experience)
  • Cross-Disciplinary Expertise: Deep understanding of B2B SaaS growth tactics, PLG motions, marketing technology stacks, and revenue analytics, with a proven ability to bridge Marketing, Sales Ops, Data, and Product management
  • Technical: Hands-on proficiency with web analytics (GA360/GA4), product analytics (e.g., Amplitude, Mixpanel), CDPs, SQL, and CRM/automation platforms
  • Experience: Minimum of 8–10 years of related experience in growth marketing, marketing analytics, revenue operations, or PLG strategy within a high-growth B2B SaaS environment
  • Independent Problem Solving: Proven track record of independently determining methods and procedures on complex, ambiguous assignments requiring evaluation of variable factors

Pay

USD 116,000 - 187,660